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“Call of Duty: Black Ops 6,” Xbox
Video Games
Xbox: Gaming EvolvedXbox: Gaming Evolved

Xbox discusses the brand licensing strategies connecting iconic video game franchises with the world’s most diverse fan base.

byBen Roberts
Sep 20, 2024
|
14 Min Read
Paddington’s Orange Marmalade scent with Jo Malone London, STUDIOCANAL KIDS & FAMILY
Character
STUDIOCANAL to Unveil New Brand, STUDIOCANAL KIDS & FAMILY, at Brand Licensing EuropeSTUDIOCANAL to Unveil New Brand, STUDIOCANAL KIDS & FAMILY, at Brand Licensing Europe
byIan Hart
Sep 19, 2024
7 Min Read
James Bond Aston Martin DB5 model, Agora Models
Automotive & Cars
Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5Agora Models Releases 24-Carat Gold James Bond Aston Martin DB5
byLicense Global
Sep 19, 2024
2 Min Read
Care Bears apparel, Cloudco Entertainment
Fashion
Cloudco Inks New Care Bears Agency Partnerships, Retail DealsCloudco Inks New Care Bears Agency Partnerships, Retail Deals
byLicense Global
Sep 19, 2024
2 Min Read
TOG24, Shaun the Sheep logos, Aardman, TOG24
Fashion
Aardman, TOG24 Partner for Shaun the Sheep Children’s CollectionAardman, TOG24 Partner for Shaun the Sheep Children’s Collection
byLicense Global
Sep 19, 2024
2 Min Read
Higround x Minecraft Keyboard Collection
Entertainment
Minecraft’s Expansion: Products, Territories, a Theatrical Feature and MoreMinecraft’s Expansion: Products, Territories, a Theatrical Feature and More
byMcKenna Morgan
Sep 19, 2024
7 Min Read
“Polly Pocket: Adventures in Rio”
Entertainment
Mattel Television Studios Announces Animated Polly Pocket Special
Mattel Television Studios Announces Animated Polly Pocket Special
Sep 19, 2024
|
1 Min Read
byLicense Global
“Space Marine 2”
Video Games
Courage and Honor: Games Workshop on ‘Space Marine 2’ and Warhammer’s Legacy
Courage and Honor: Games Workshop on ‘Space Marine 2’ and Warhammer’s Legacy
Sep 19, 2024
|
7 Min Read
byBen Roberts
An image of Superman’s new suit, Warner Bros. Discovery Global Consumer Products
Movies
Superman: A New Age of Super Hero
Superman: A New Age of Super Hero
Sep 19, 2024
|
13 Min Read
byBen Roberts
License Global September 2024 issue
License Global Magazine
Brand Licensing Europe Issue – September 2024
The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.
Brand Licensing Europe Issue
The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.
Crunchyroll logo
Streaming & TV
Crunchyroll Reappoints Reemsborko as Agent for U.K., Eire
Crunchyroll Reappoints Reemsborko as Agent for U.K., Eire
Sep 18, 2024
|
1 Min Read
byLicense Global
Foundation Media Partners, Simon & Schuster logos
Publishing
Foundation Media Partners, Simon & Schuster Ink Children’s Film, TV Deal
Foundation Media Partners, Simon & Schuster Ink Children’s Film, TV Deal
Sep 18, 2024
|
2 Min Read
byLicense Global
Moonbug Entertainment
Entertainment
Moonbug Expands Marketing Team with Key Promotions, New Hire
Moonbug Expands Marketing Team with Key Promotions, New Hire
Sep 18, 2024
|
3 Min Read
byLicense Global
Ellie Terveen, Dr. Seuss Enterprises
Entertainment
Dr. Seuss Enterprises Promotes Ellie Terveen to VP, Operations
Dr. Seuss Enterprises Promotes Ellie Terveen to VP, Operations
Sep 18, 2024
|
1 Min Read
byLicense Global
Poison Ivy Harley Quinn Barbie dolls, Warner Bros. Discovery, Mattel
Toys & Games
Barbie Celebrates Batman’s 85th Anniversary
Barbie Celebrates Batman’s 85th Anniversary
Sep 18, 2024
|
1 Min Read
byLicense Global
Acamar Films x United Food & Beverage Group Partnership
Streaming & TV
Acamar Films Inks Pan-European Partnership with United Food & Beverage Group
Acamar Films Inks Pan-European Partnership with United Food & Beverage Group
Sep 18, 2024
|
1 Min Read
byLicense Global
Coraline, LAIKA
Movies
LAIKA Boosts European Presence for ‘Coraline’ 15th Anniversary
LAIKA Boosts European Presence for ‘Coraline’ 15th Anniversary
Sep 17, 2024
|
2 Min Read
byLicense Global
Rubik’s x Doodles collab, Doodles, Spin Master
Toys & Games
Doodles Inks Collab with Spin Master for Rubik’s Cube’s 50th Anniversary
Doodles Inks Collab with Spin Master for Rubik’s Cube’s 50th Anniversary
Sep 17, 2024
|
2 Min Read
byLicense Global
Hellraiser, Surge Licensing
Movies
Surge Licensing to be Global Licensing Agent for ‘Hellraiser’
Surge Licensing to be Global Licensing Agent for ‘Hellraiser’
Sep 17, 2024
|
3 Min Read
“Care Bears: Caring Quest”
Video Games
Cloudco Unveils ‘Care Bears: Caring Quest’ on Roblox
Cloudco Unveils ‘Care Bears: Caring Quest’ on Roblox
Sep 17, 2024
|
2 Min Read
byLicense Global
Mara Verzé, Mattel
Toys & Games
Mattel Names Mara Verzé Head of U.K. Consumer Products
Mattel Names Mara Verzé Head of U.K. Consumer Products
Sep 17, 2024
|
1 Min Read
byLicense Global
Jimena Tormo DeAPlaneta Entertainment
Entertainment
DeAPlaneta Taps Jimena Tormo as Head of Gaming and Interactive
DeAPlaneta Taps Jimena Tormo as Head of Gaming and Interactive
Sep 17, 2024
|
2 Min Read
byLicense Global
“Angry Birds” Game Mode
Entertainment
Toptracer, Rovio Entertainment Launch ‘Angry Birds’ Game Mode
Toptracer, Rovio Entertainment Launch ‘Angry Birds’ Game Mode
Sep 17, 2024
|
1 Min Read
byLicense Global
PUMA x “Rocket League” collection.
Fashion
PUMA and ‘Rocket League’ Announce New Collection
PUMA and ‘Rocket League’ Announce New Collection
Sep 17, 2024
|
1 Min Read
byLicense Global
The Wiggles "Bouncing Balls Tour"
Entertainment
The Wiggles Announce 25-City North America ‘Bouncing Balls Tour’
The Wiggles Announce 25-City North America ‘Bouncing Balls Tour’
Sep 17, 2024
|
2 Min Read
byLicense Global
2024 Wonder Women Award Winners, Women in Toys, Licensing & Entertainment
Toys & Games
2024 Wonder Women Award Winners Announced
2024 Wonder Women Award Winners Announced
Sep 16, 2024
|
2 Min Read
byLicense Global
"Vida the Vet" key imagery, Wildbrain CPLG
Streaming & TV
Wildbrain CPLG Expands Spin Master Relationship for ‘Vida the Vet’
Wildbrain CPLG Expands Spin Master Relationship for ‘Vida the Vet’
Sep 16, 2024
|
2 Min Read
byLicense Global
Glinda’s Bubble Crown from The Noble Collection
Entertainment
The Noble Collection Announces ‘Wicked’ Merch
The Noble Collection Announces ‘Wicked’ Merch
Sep 16, 2024
|
1 Min Read
byLicense Global
PUMA x KidSuper collection
Fashion
PUMA, KidSuper Announce New Collaboration
PUMA, KidSuper Announce New Collaboration
Sep 16, 2024
|
1 Min Read
byLicense Global
Ultimate Transforming Batmobile Playset, 2-in-1 Batman Playset with Exclusive Batman Figure and Glider
Entertainment
Warner Bros. Discovery Celebrates Batman’s 85th Anniversary with New Merch
Warner Bros. Discovery Celebrates Batman’s 85th Anniversary with New Merch
Sep 16, 2024
|
1 Min Read
byLicense Global
Papa Smurf and Smurfette, Peyo Company
Sponsored Content
The Worldwide Blue Phenomenon of The Smurfs
The Worldwide Blue Phenomenon of The Smurfs
Sep 16, 2024
|
5 Min Read
byLicense Global
‘Wicked’ Experiences Merch, Universal Destinations & Experiences
Location-Based Entertainment
‘Wicked’ Experiences Merch to Launch at Universal Studios Locations
‘Wicked’ Experiences Merch to Launch at Universal Studios Locations
Sep 13, 2024
|
2 Min Read
byLicense Global
Hello Kitty collection, Claire's
Accessories
Claire’s Drops Second Exclusive Hello Kitty Collection
Claire’s Drops Second Exclusive Hello Kitty Collection
Sep 13, 2024
|
1 Min Read
byLicense Global
Booksy Licensed Collectible Toys and Mini Books, PMI Kids
Toys & Games
PMI Kids Introduces Booksy Licensed Collectible Toys with Mini Books
PMI Kids Introduces Booksy Licensed Collectible Toys with Mini Books
Sep 13, 2024
|
2 Min Read
byLicense Global
Invincible: The Card Game
Entertainment
Skybound Tabletop Inks Partnership with Indie Boards & Cards
Skybound Tabletop Inks Partnership with Indie Boards & Cards
Sep 13, 2024
|
1 Min Read
byLicense Global
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Blippi, Moonbug Entertainment
Entertainment
Blippi, Dove Embark on Mission to Build Body Confidence in Young Children Through New Episodes and Music VideosBlippi, Dove Embark on Mission to Build Body Confidence in Young Children Through New Episodes and Music Videos
Oct 9, 2024
5 Min Read
François Brindeau is licensing and merchandising manager for l’Automobile Club de l’Ouest.
Trends and Insights
Catch the Le Mans BugCatch the Le Mans Bug
Oct 1, 2024
3 Min Read
Oasis, the band who announced they were reuniting for a live tour in 2025 after a 15-year break, Kevin Cummins
Music
‘Music Merchandise is more than Just a Product’‘Music Merchandise is more than Just a Product’
Oct 1, 2024
6 Min Read

Sponsored Content

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Sponsored Content
Fans Immerse Deeper into Hello Kitty’s Universe for Big CelebrationFans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Sep 30, 2024
4 Min Read
Barbie flip phone, Mattel, Human Mobile Devices
Sponsored Content
Barbie at 65: An Icon ReimaginedBarbie at 65: An Icon Reimagined
Sep 26, 2024
3 Min Read
Monster High Fashion Dolls, Mattel
Sponsored Content
‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
Sep 25, 2024
2 Min Read

The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

Entertainment

The Ever-Expanding 'Miraculous' Universe

Art & Design

Van Gogh Museum is On the Move

Heritage

What’s New at The Natural History Museum

Toys & Games

Spin Master: Inspiring Imagination

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