Rocket Grows ‘Breaking Bad’

The agency has signed 12 licensees for the Sony Pictures property to-date with more deals in the final stages, and expects an additional boost when the spin-off series “Better Call Saul” premieres in the U.S. later this year.

Breaking Bad product at retail already includes Pyramid posters, as well as t-shirts and sweatshirts from both Trademark Products and Plastic Head. These retail lines will be joined by a new range of nightwear, underwear and loungewear from Poeticgem this summer, a Smiffy’s dress up costume in late summer, a robe and onesie from Groovy, an app from Voice Express and phone and tablet cases from VMC Accessories, along with Pyramid’s new leather embossed notebooks in Q4.  A Breaking Bad Top Trumps card game is also on the way as part of a worldwide deal with Winning Moves. New product in publishing and gifting will also follow soon.

“It’s