Entertainment One Licensing has welcomed a host of new U.S. licensees for its Peppa Pig brand.
The new partners join master toy licensee Jazwares, which will showcase its extensive new line of Peppa toys at New York Toy Fair this weekend.
Beginning this spring, Amscan will debut a wide range of Peppa party goods including paper and plastic tableware, foil and latex balloons, invitations, thank you notes and party decorations.
Then this fall, just in time for Halloween, Palamon will introduce Peppa costumes, masks and dress-up accessories, along with treat carriers such as pumpkin pails, plush buckets and treat bags.
Other recent additions to the Peppa licensing program include Better Toyz (sporting goods), Primary Colors (stationery and confections), Fiesta Toy (amusement toys), Scholastic (books).
“We are delighted that Peppa products are moving into the mass market this year and that these exceptional companies are joining our expanding Peppa Pig licensing program,” says Joan Grasso, vice president, licensing, North America, eOne Family. “Both Amscan and Palamon are leaders in their respective categories, and we are confident they will help us grow the Peppa brand in the U.S. for many years to come.”