Fans get the chance to color the opening sequence of “SpongeBob SquarePants.”
NORTH AMERICA- Nickelodeon has unveiled a new initiative dubbed SpongeBob SquarePants: You Bring the Color, which invites fans to color new “SpongeBob” episodes for a chance to have their creations featured in the series this fall.
Throughout July and August, fans can go online at www.YouBringTheColor.com and digitally color SpongeBob in the series’ opening sequence. This fall, additional images will be available from the final scene of an upcoming black-and-white episode called "Squid Noir." Selected fan creations will debut on Nickelodeon this fall during You Bring The Color, a special themed week of new episodes.
Nickelodeon will then extend the experience to retail in September, where specially marked packages of products from official You Bring The Color partners will feature codes that will unlock additional exclusive scenes to color. Partner products include General Mills GoGurt, Frankford Gummy Krabby Patties Candy and International Vitamin Corporation's SpongeBob Gummy Vitamins.