Marvel Reveals Spring Retail Campaign

Disney Consumer Products and Interactive Media will debut Marvel Heroes Come in All Sizes, a new promotional campaign that includes merchandise, content and more.

April 6, 2018

Marvel Reveals Spring Retail Campaign

DCPI’s spring promotion will highlight

Doctor Strange, Guardians of the Galaxy

and other top franchises.


The new retail campaign will build on the success of Marvel’s Super Hero Spectacular fall campaign with a raft of new product launches and in-store events. Kicking off the campaign is Hasbro, which will launch new 6-inch Marvel Legends figures. The promotion will also be supported by Funko with new large-scale collectibles; LEGO with updated Mighty Micros; Jakks for additional Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a host of new collectibles.

Marvel will also release

Doctor Strange

on DVD and Blu-Ray; the new “Monsters Unleashed!” comic series; the first novel featuring Squirrel Girl, titled

The Unbeatable Squirrel Girl: Squirrel Meets World

; a picture book featuring Baby Groot; a scavenger hunt game on; a

Guardians of the Galaxy

console game; and a raft of new television content.


retailers including Walmart, Target, Toys ‘R’ Us, Kohl’s and Amazon will support the promotion with in-store signage, events and special offers.

“Whether you are big like Hulk, small like Ant-Man or smart and quick-to-action like Black Widow, Marvel truly has a hero for everyone,” says Paul Gitter, senior vice president, licensing, Marvel, DCPI. “From young kids to teenagers, to a casual fan or a diehard adult collector, Marvel Heroes Come in All Sizes showcases that there is no singular definition for a hero and that our diversity is what makes us so powerful.”

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