Maurizio Distefano Licensing will join Rovio in securing partners for the kids’ brand.
Animation studio Toonbox has appointed Maurizio Distefano Licensing to serve as the Italian licensing agent for its preschool series “Kit^n^Kate.”
Maurizio Distefano Licensing will now work to secure partners across a variety of children’s categories. The expanded licensing program will also be supported by Rovio Entertainment, which acts as master consumer products licensee for the brand worldwide.
“We are extremely pleased to be announcing our co-operation with Maurizio Distefano in Italy on ‘Kit^n^Kate,’” says Pavel Muntyan, chief executive officer, Toonbox. “MD Licensing believed in our brand in the early stages of its success and expressed eagerness to work with us and develop the brand together. We believe that the record of success that Maurizio and his team can boast with so many other brands in Italy makes his company ideal for ‘Kit^n^Kate.’”
“The success of MD Licensing is down to our ability to offer the highest level of professionalism and service throughout the collaboration period,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “Equally importantly, we anticipate market trends, offering our customers brands and innovations before they become known to the public. ‘Kit^n^Kate’ is a case in point: it’s new to Italy but has already enjoyed huge success online and in the countries where it is broadcast. It is an animated series that combines a simple, appealing narrative and attractive look with high-quality presentation. We are sure it will be a great success in Italy.”
