April 6, 2018
Agency is on board to support the new Aardman Animations film with toys, games, apparel and sporting goods.
Slated for U.S. release in the first half of 2018,
Early Man
tells the story of caveman Dug, along with his sidekick Hognob, as he unites his tribe against the Bronze Age in a battle to beat them at their own game.
“
Early Man
is exactly the kind of brand JLKBrand wants to be associated with; one that has a compelling and unique sensibility.
Early Man
is fun and funny, promoting the joy of competing, friendship and the need to cooperate,” says Joshua Kislevitz, president, JLKBrand. “We’re looking forward to extending the movie’s message and humor to appropriate categories including toy, games, apparel and sporting goods.”
Additionally, Aardman Animations is creating the film.
“We’re excited to collaborate with JLKBrand to bring the colorful world of
Early Man
to many other categories,” says Valerie Rolandez-Barrios, vice president, IP licensing and partnerships, Studiocanal.
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