KLC will develop a program that connects with the growing number of fans for the preschool series, which airs on Disney Junior in the region.
The program will center on key categories including toys, games, publishing, apparel and confectionery.
“‘The Hive’ is a beautiful preschool series that has found a loyal audience in the U.S. and around the world,” says Hakan Tungaç, managing director, KLC. “We look forward to extending ‘The Hive’s’ U.K. licensing success to the region with equally lovely product supported with dynamic retail initiatives.”
Originating in the U.K. (produced by Monumental Productions, Lupus Films and DQ Entertainment), “The Hive” is now seen in more than 150 countries and debuted in the U.S. in October 2012.
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