Madame Alexander, Mad Dog Concepts and more on board to support the YouTube series.
“SpacePOP’s” new partners include the Madame Alexander Doll Company for dolls and figures based on the brand’s main characters; KIDdesigns for youth electronics, tech accessories and electronic toys; Mad Dog Concepts for loungewear and sleepwear; Franco Manufacturing for bedding and bath textiles, accessories and room décor; Berkshire Fashions for hosiery, headwear and cold weather accessories; and FAB Starpoint for bags, backpacks and accessories.
“We are thrilled to partner with GBI to expand the ‘SpacePOP’ digital narrative into fashion dolls and figures “says Jamie Cygielman, general manager and executive vice president, Madame Alexander Doll Company. “‘SpacePOP’ is a fresh and exciting experience for the tween audience, and as a company with a rich heritage in quality and pop culture, Madame Alexander is the ideal partner to bring
The new partners will join “SpacePOP’s” existing partners including Taste Beauty, Bare Tree Media, Canal Toys, Yowie Group, Jaya Apparel, H.E.R. Accessories, Sony Pictures Home Entertainment and Imprint.
“The appeal of ‘SpacePOP’ continues to fuel great demand from the licensing community across all categories, lining up best-in-class key partners for our launch,” says Stone Newman, president, global consumer products and marketing, GBI. “In addition to the captivating characters and engaging storylines, this property fuses the passionate interest of tween girls–fashion, music, fantasy–and offers licensing, merchandising and retail partners the unique opportunity to develop an indelible association with their product or brand at the onset of what promises to be a hugely successful, fresh new brand for girls.”
“SpacePOP” merchandise will begin to roll out in the U.S. this fall.
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