Hot Topic, BoxLunch, Dark Horse, Insight Editions and more on board to celebrate the cult series’ anniversary.
First, Fox has secured a range of key licensing partners across categories including apparel, publishing, novelty items and games. Licensees include Dark Horse, Simon & Schuster, Insight Editions, Hot Topic, Harper Design, AC/DC Apparel, Jasco, Upper Deck and Ripple Junction, among many others.
BoxLunch, a novelty gift store with a cause, will also mark the series’ 20th anniversary with an exclusive promotion across all of its U.S. retail locations and website. Merchandise featured in the assortment will include themed apparel, accessories, jewelry and books. The retailer will also unveil a selection of designs from the
Buffy the Vampire Slayer Adult Coloring Book
on its Facebook.
BoxLunch has also partnered with Fox to launch a Sunnydale High Yearbook Contest on March 10, where contestants will be
“Decades after its television debut, ‘Buffy the Vampire Slayer’ continues to stake its ground in pop culture,” says Jim Fielding, president, consumer products innovation, Twentieth Century Fox Consumer Products. “As one of the studio’s most memorable programs, we are thrilled to celebrate the show’s 20th anniversary alongside the devoted ‘Buffy’ fan community.”
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