eOne Inks ‘PJ Masks’ Pub Deal

Entertainment One has partnered with Parragon for a series of books inspired by its animated preschool series “PJ Masks.”

April 6, 2018

Parragon will offer a variety of titles and formats based on the Disney Junior series.

The multi-year agreement will see the publisher create a variety of books including coloring, sticker and activity books, among others, featuring characters and themes from the property.

“The only thing more exciting than broadening our existing relationship is being able to do so with a property as energetic and entertaining as ‘PJ Masks,’” says Amy Jarashow, licensing director, Parragon Books. “‘PJ Masks’ has such universal appeal, and given the momentum behind the brand, we absolutely consider ourselves extremely fortunate to be able to add this preschool property to our portfolio.”

The new “PJ Masks” titles will be available across the U.S., including on U.S. military bases worldwide, and Canada in fall 2017.

“‘PJ Masks’ has been a huge hit with kids and families across the U.S. and Canada and we’re delighted to expand our consumer products program to include Parragon’s

engaging array of coloring and activity books,” says Joan Grasso, vice president, licensing, North America, eOne Family. “With Parragon’s new offerings, ‘PJ Masks’ fans will be able to be creative while deepening their connection to the action-packed series and their favorite characters.”