Disney U.K. Hosts Hero Training | License Global

Disney U.K. Hosts Hero Training


U.K. Disney Stores are hosting Marvel Training Academy events this month, as the group’s newest film, Iron Man 3, continues to reign at the box office.

Throughout the month of May, kids can become Junior Super Heroes by learning a series of special moves and poses inspired by comic book heroes like Action Man.

Once they have mastered the actions, attendees will receive a special card certifying their newly acquired skills.

“Our in-store activity sessions always prove popular with children and parents alike, and we’re excited to be adding the new and engaging Marvel Training Academy to the schedule,” says Amy Pearson, marketing director, Disney Store Europe. “We are also delighted to see the sales uplift across our Iron Man 3 and Marvel products, especially in the costume and Hasbro action figure and gauntlet categories. “

Disney’s newest range of Iron Man 3 products includes dress-up, figurines, back-packs and outdoor toys.