The month-long event will include on-site activities, ticket offers and limited edition products and prizes. It will also include advertising, public relations and social media campaigns.
Other features of the event included “Scream Street” branding at the Vamprie rollercoaster and Vampire’s Burger Kitchen, where character standees will signpost families to try their hand at making spooky selfies. A host of script-writing workshops and other activations will also be available.
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