Celebs Join /Nyden’s Fashion Tribe

German football star Jérôme Boateng and American pop star Justine Skye are the latest celebrities to join forces with /Nyden, an H&M Group subsidiary, to create new apparel collections.
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June 2, 2018

Celebs Join  /Nyden’s Fashion Tribe

Boateng will design a collection of men’s apparel that reflects his personal style and draws on elements of his professional and personal life. Boateng's collection is set to debut this summer. Skye has also signed on for a clothing collection that celebrates her style and adventures. The line is set to debut in the fall.

Skye and Boateng join the “/Nyden Tribe,” a team of celebrities who have signed on to create apparel lines for the brand, which includes singer Dua Lipa, tattoo artist Dr. Woo and actress Noomi Rapace.

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