Bulldog Leads with Games, Toys

Bulldog Licensing is honing in on its game, toy and entertainment brands this year at Brand Licensing Europe, kicking off its lineup with app “Plants vs. Zombies,” which has over 150 million downloads worldwide.

Deals are set with Character Options for plush and toys, Penguin for a publishing range, Titan for a new Plants vs. Zombies magazine, Magic Box for sticker books, Character World for homewares, A4T for digital peripherals and GB Eye for posters.

Bulldog is also looking to captivate fans of the legendary British television game show “Bullseye,” which aired from 1981 to 1996, by targeting the apparel, board game, gifting and online and computer gaming categories.

British fashion doll Sindy is celebrating her 50th anniversary this year. Bulldog is seeking to capitalize on its brand nostalgia with all-new products including the Art Group for greetings; Poeticgem for apparel; Helen Rochfort for handbags; Diablo Skinz for skins for mobile phones, laptops and tablets; and Robert Tonner for high-end collectible dolls. The agency is also releasing two updated style guides and re-launching Sindy’s websites to appeal to the next generation of young girls.

Aside from toys and games, Bulldog is also working with DreamWorks Animation on extending its developing television and film properties, “Dragons: Riders of Berk” and Turbo, as well its storied franchises Kung Fu Panda, Madagascar and Shrek.

“We will be presenting a very strong selection of properties at BLE 2013 with appeal to a variety of age groups,” says Rob Corney, managing director, Bulldog. “This portfolio has a lot to offer to the licensing community and we are looking forward to meeting up with potential partners across a range of different categories.”