Bulldog Leads with Games, Toys

Deals are set with Character Options for plush and toys, Penguin for a publishing range, Titan for a new

Plants vs. Zombies

magazine, Magic Box for sticker books, Character World for homewares, A4T for digital peripherals and GB Eye for posters.

Bulldog is also looking to captivate fans of the legendary British television game show “Bullseye,” which aired from 1981 to 1996, by targeting the apparel, board game, gifting and online and computer gaming categories.

Aside from toys and games, Bulldog is also working with DreamWorks Animation on extending its developing television and film properties, “Dragons: Riders of Berk” and

Turbo

, as well its storied franchises

Kung Fu Panda

,

Madagascar

and

Shrek

.

“We will be presenting a very strong selection of properties at BLE 2013 with appeal to a variety of age groups,” says Rob Corney, managing director, Bulldog. “This portfolio has a lot to offer to the licensing community and we are looking forward to meeting up with potential partners across a range of different categories.”