The channel offers a mix of original programming and user-generated content. Brain Power has already created a library of more than 50 hours of green screen footage featuring 250 pets of all kinds.
Big Tent intends to build Something Fuzzy into a multi-dimensional franchise with plans for a targeted licensing program focusing on apparel, novelty, pet products and social expressions categories.
“When Brain Power came to us with their ideas and capabilities around pet series programming, we saw a huge opportunity to intersect two of the most popular genres on the Internet–pet videos and pop culture parodies,” says Rich Collins, president and chief executive officer, Big Tent Entertainment. “Together we conceived the idea for Something Funny, a YouTube channel that puts pets front and center in fresh and comedic ways.”
Current programming highlights includes:
“Around the Waterbowl”–The animal “employees” of Something Fuzzy debate pop culture around their office water cooler.
“Something Fuzzy Special Reports”–Dumb bunny Marcie and handsome puppy Mark bring viewers up-to-date coverage of live events like the Macy’s Day parade.
“Tea with the Guineas”–Cranky old guinea pigs complain about what life in their golden years is like.
“Pet Cribs”–filmed in a mocumentary style, animals show off their cool digs.
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