Ben and Holly Program Grows Down Under

Entertainment One’s preschool series “Ben and Holly’s Little Kingdom” is continuing to expand its licensing program in Australia with a full roster of partners on board.

April 6, 2018

Ben and Holly Program Grows Down Under

Entertainment One’s preschool series “Ben and Holly’s Little Kingdom” is continuing to expand its licensing program in Australia with a full roster of partners on board.

Penguin has published a full line of books, and ABC stores has launched a retail exclusive for toys (Big Balloon), apparel and footwear (Caprice), bedding (Network) and bags (Courier Luggage). Master toy partner Big Balloon will also be rolling out Ben and Holly toys to the wider Australian market beginning in February.

Further padding the Ben and Holly program in the country in a series of costume character appearances timed to the holiday season, as well as the launch of a new DVD, "Ben and Holly’s Christmas." A brand-new website, BenandHolly.tv, will go live in January.

“We are thrilled by the success of Ben and Holly in Australia,” says Trish Padoinand Con Goutzoulas, joint commercial director, eOne Licensing, Australia. “Broadcast is performing very strongly, and our licensing program is expanding rapidly with great partners

on board. It’s an exciting time for Ben and Holly and we look forward to working with new and existing partners as we continue to build the brand in this key territory.”

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