Lazy Oaf has launched a new of Garfield-branded apparel for men and women including t-shirts, shorts, dresses, swimsuits and jeans in a deal brokered by the comic strip character’s agent Bulldog Licensing.
“Lazy Oaf has come up with something really new and fresh with this range. It is going to be a massive seller, and we can’t wait to see the reaction of fans now it has launched,” says Rob Corney, managing director, Bulldog.
The range was launched at an event in London Thursday evening that saw Hoxton Arches transformed into a visual interpretation of Garfield's comic strips with an installation by artist Rosy Nicholas.
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