Character

The latest licensed products, partnerships and brand collaboration news from the world’s most renowned fictional characters.

Garfield Nacho popchips.
Food & Beverage
Popchips Nacho Debuts as Garfield’s Favorite SnackPopchips Nacho Debuts as Garfield’s Favorite Snack

Chip will make its theatrical movie debut in “The Garfield Movie” in May.

byLicense Global
Apr 26, 2024
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1 Min Read
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Apparel
Peppa Pig by JoJo Maman Bébé Collection LaunchesPeppa Pig by JoJo Maman Bébé Collection Launches
byLicense Global
Apr 15, 2024
1 Min Read
Barbiecue sauce, Mattel
Food & Beverage
Mattel and Heinz Team Up for Barbiecue SauceMattel and Heinz Team Up for Barbiecue Sauce
byLicense Global
Apr 15, 2024
2 Min Read
"Bluey" pampers.
Branded Products
Pampers, BBC Partner for Training Pants Featuring BlueyPampers, BBC Partner for Training Pants Featuring Bluey
byLicense Global
Apr 11, 2024
1 Min Read
SpongeBob SquarePants apparel.
Fashion
BoxLunch Launches Merch Celebrating 25 Years of ‘SpongeBob’BoxLunch Launches Merch Celebrating 25 Years of ‘SpongeBob’
byLicense Global
Apr 3, 2024
1 Min Read
The Teletubbies as MetaPals.
Technology
WildBrain CPLG, MetaPals Ink Global Deal for TeletubbiesWildBrain CPLG, MetaPals Ink Global Deal for Teletubbies
byLicense Global
Mar 29, 2024
2 Min Read
Duke Nukem G Fuel mix.
Branded Products
G Fuel, Gearbox Celebrate Gamer, Duke Nukem, with Energy Drink
G Fuel, Gearbox Celebrate Gamer, Duke Nukem, with Energy Drink
Mar 29, 2024
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1 Min Read
byLicense Global
Universal Monsters storefront.
Retail News & Trends
Universal Monsters Store Opens at Universal CityWalk
Universal Monsters Store Opens at Universal CityWalk
Mar 27, 2024
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1 Min Read
byLicense Global
Loony Tunes consumer products program, Warner Bros. Discovery Global Consumer Products, International Olympic Committee
Entertainment
WB Discovery Global Consumer Products, International Olympic Committee Team Up
WB Discovery Global Consumer Products, International Olympic Committee Team Up
Mar 25, 2024
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2 Min Read
byLicense Global
Strawberry Shortcake Loungefly merch.
Character
Wildbrain’s Strawberry Shortcake Launches Collabs for 45th Anniversary
Wildbrain’s Strawberry Shortcake Launches Collabs for 45th Anniversary
Mar 22, 2024
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3 Min Read
byLicense Global
The Shrek x Lush collection.
Beauty & Cosmetics
Shrek Scents Coming to Lush
Shrek Scents Coming to Lush
Mar 21, 2024
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1 Min Read
byLicense Global
Cover art for “Princess Peach: Showtime!”
Branded Products
Kung Fu Tea, Nintendo Switch Celebrate ‘Princess Peach: Showtime!’
Kung Fu Tea, Nintendo Switch Celebrate ‘Princess Peach: Showtime!’
Mar 19, 2024
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1 Min Read
byLicense Global
Afternoon Tea with Peter Rabbit, The Peninsula, The World of Peter Rabbit
Location-Based Entertainment
The Peninsula London Welcomes Peter Rabbit This Easter
The Peninsula London Welcomes Peter Rabbit This Easter
Mar 19, 2024
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2 Min Read
byLicense Global
Supreme beanies featuring the Smurfs.
Fashion
How the Smurfs Gained Street Style
How the Smurfs Gained Street Style
Mar 15, 2024
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4 Min Read
byAlex Markovich, Sponsored Content Editor
Hello Kitty Café, Primark
Retail News & Trends
Primark Unveils Collab to Mark 50 Years of Hello Kitty
Primark Unveils Collab to Mark 50 Years of Hello Kitty
Mar 13, 2024
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2 Min Read
byLicense Global
JoJo Maman Bébé Peter Rabbit Applique Cotton Cardigan With Collar
Apparel
JoJo Maman Bébé x Peter Rabbit Collection to Launch
JoJo Maman Bébé x Peter Rabbit Collection to Launch
Mar 11, 2024
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1 Min Read
byLicense Global
Wallace & Gromit Walkabout Mini Golf
Location-Based Entertainment
Mighty Coconut and Aardman Partner for ‘Walkabout Mini Golf: Wallace & Gromit’
Mighty Coconut and Aardman Partner for ‘Walkabout Mini Golf: Wallace & Gromit’
Mar 8, 2024
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2 Min Read
byLicense Global
Minions streetwear.
Apparel
Illumination’s Minions, Buff Monster Drop Limited-Edition Apparel
Illumination’s Minions, Buff Monster Drop Limited-Edition Apparel
Mar 8, 2024
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1 Min Read
byLicense Global
Skinnydip x Popeye phone cases
Accessories
Bulldog Announces Multi-Product Popeye x Skinnydip Deal
Bulldog Announces Multi-Product Popeye x Skinnydip Deal
Mar 8, 2024
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2 Min Read
byLicense Global
The Paddington Bear Experience.
Location-Based Entertainment
The Paddington Bear Experience Comes to London
The Paddington Bear Experience Comes to London
Mar 1, 2024
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2 Min Read
byLicense Global
Special-Edition Looney Tunes Lunch Bag, Igloo Coolers
Accessories
Igloo Coolers Releases Special-Edition Looney Tunes Lunch Bag
Igloo Coolers Releases Special-Edition Looney Tunes Lunch Bag
Feb 26, 2024
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1 Min Read
byLicense Global
The "Make-Your-Own-Pantosarus" plush.
Non-Profit Brands
Teddy Mountain Adds the NSPCC’s Pantosaurus to Portfolio
Teddy Mountain Adds the NSPCC’s Pantosaurus to Portfolio
Feb 21, 2024
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1 Min Read
byLicense Global
Asterix apparel range, Intimissimi Uomo, Éditions Albert René, Maurizio Distefano Licensing
Apparel
Intimissimi Uomo Launches Asterix Capsule Collection
Intimissimi Uomo Launches Asterix Capsule Collection
Feb 20, 2024
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1 Min Read
byLicense Global
The Gruffalo boys apparel.
Apparel
The Gruffalo x JoJo Maman Bébé Unveil 2024 Collection
The Gruffalo x JoJo Maman Bébé Unveil 2024 Collection
Feb 16, 2024
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1 Min Read
byLicense Global
Poster for “Bluey Book Reads.”
Entertainment
‘Bluey Book Reads’ Launches with Celebrity Guests
‘Bluey Book Reads’ Launches with Celebrity Guests
Feb 12, 2024
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1 Min Read
byLicense Global
Mr Men & Little Miss Happy Meal Toys.
Toys & Games
Sanrio Launches Mr. Men & Little Miss Happy Meals with McDonald’s
Sanrio Launches Mr. Men & Little Miss Happy Meals with McDonald’s
Feb 12, 2024
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1 Min Read
byLicense Global
Care Bears x Sweet Peas apparel collection, Cloudco Entertainment
Apparel
Cloudco Entertainment: It's Care Bears Season
Cloudco Entertainment: It's Care Bears Season
Feb 9, 2024
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6 Min Read
byPatricia DeLuca
(From L to R): Tiana, Ariel and Cinderella dolls.
Toys & Games
American Girl, Disney Reveal First Wave of New Princess Dolls
American Girl, Disney Reveal First Wave of New Princess Dolls
Feb 7, 2024
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1 Min Read
byLicense Global
Hello Kitty and Ground Up partnership
Footwear
Ground Up Announces Hello Kitty Partnership
Ground Up Announces Hello Kitty Partnership
Feb 7, 2024
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1 Min Read
byLicense Global
Banner for the Santa Cruz Godzilla holiday collection.
Lifestyle
Godzilla Teams Up with Santa Cruz Skateboards
Godzilla Teams Up with Santa Cruz Skateboards
Feb 6, 2024
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1 Min Read
byLicense Global
Cookie Monster and Elmo as featured on Nex Playground.
Video Games
Nex, Sesame Workshop Collaborate for Active Learning Games
Nex, Sesame Workshop Collaborate for Active Learning Games
Feb 6, 2024
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1 Min Read
byLicense Global
Rudolph 60th Anniversary logo.
Entertainment
Character Arts Adds Rudolph the Red-Nosed Reindeer Licensees
Character Arts Adds Rudolph the Red-Nosed Reindeer Licensees
Feb 5, 2024
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1 Min Read
byLicense Global
Care Bears Unlock the Music Key Art, Syntax Creative, Cloudco Entertainment
Toys & Games
Syntax Creative, Cloudco Partner for Care Bears Music
Syntax Creative, Cloudco Partner for Care Bears Music
Feb 2, 2024
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1 Min Read
byLicense Global
Hello Kitty with a Playmate cooler.
Branded Products
Igloo, Sanrio Celebrate Hello Kitty 50th Anniversary
Igloo, Sanrio Celebrate Hello Kitty 50th Anniversary
Jan 29, 2024
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1 Min Read
byLicense Global
Heathcliff the Cat, Heathcliff Enterprises
Publishing
Heathcliff Taps Licensing Haüs as Licensing Agency
Heathcliff Taps Licensing Haüs as Licensing Agency
Jan 26, 2024
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1 Min Read
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Blippi, Moonbug Entertainment
Entertainment
Blippi, Dove Embark on Mission to Build Body Confidence in Young Children Through New Episodes and Music VideosBlippi, Dove Embark on Mission to Build Body Confidence in Young Children Through New Episodes and Music Videos
Oct 9, 2024
5 Min Read
François Brindeau is licensing and merchandising manager for l’Automobile Club de l’Ouest.
Trends and Insights
Catch the Le Mans BugCatch the Le Mans Bug
Oct 1, 2024
3 Min Read
Oasis, the band who announced they were reuniting for a live tour in 2025 after a 15-year break, Kevin Cummins
Music
‘Music Merchandise is more than Just a Product’‘Music Merchandise is more than Just a Product’
Oct 1, 2024
6 Min Read

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Fans Immerse Deeper into Hello Kitty’s Universe for Big CelebrationFans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
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Barbie flip phone, Mattel, Human Mobile Devices
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Barbie at 65: An Icon ReimaginedBarbie at 65: An Icon Reimagined
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Monster High Fashion Dolls, Mattel
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The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

Entertainment

The Ever-Expanding 'Miraculous' Universe

Art & Design

Van Gogh Museum is On the Move

Heritage

What’s New at The Natural History Museum

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Spin Master: Inspiring Imagination

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