The Paddington Bear Experience Comes to London

Ahead of the event’s opening, fans can visit Mr. Gruber Shop.

License Global

March 1, 2024

2 Min Read
The Paddington Bear Experience.
The Paddington Bear Experience.Studiocanal

Created by The Path Entertainment Group in collaboration with The Copyrights Group (a Studiocanal company) and Lionsgate, Copyrights’ agent for experiences, this interactive experience will open on May 31. 

The Paddington Bear Experience will span more than 26,000 square feet of London’s County Hall on the riverside of the Southbank. 

Visitors are invited to step into Paddington’s world and embark on an immersive adventure through locations from the Paddington stories. Starting with the hustle and bustle of Paddington Station, guests will be greeted by a Station Master and taken on a train journey through London’s most famous landmarks all the way to the Browns’ house at No. 32 Windsor Gardens. 

Once inside the famous tree-adorned hallway, the Brown family will whisk guests into multisensory activities as they help Paddington and his family prepare for a very special occasion – The Marmalade Day Festival. 

With numerous themed rooms to explore, interactive games, character interactions and surprises along the way, the adventure will culminate in a Windsor Garden Street party where visitors will enjoy the Marmalade Day Festival. A range of food (including Paddington’s famous marmalade sandwich) and beverages will be available, as well as an opportunity to enjoy fun and games with the Brown family.  

Paddington fans should also be on the lookout for Mr. Gruber’s Shop at London County Hall. Inspired by the antique store in the Paddington stories, Mr Gruber’s Shop will give a first glimpse into what to expect from The Paddington Bear Experience as well as the opportunity to purchase tickets and Paddington merchandise. 

“For over three years we have been working diligently on the launch of the most ambitious Paddington-inspired experience in the world, opening in the heart of Central London,” says David Hutchinson, chief executive officer, The Path Entertainment Group. “The Paddington Bear Experience will allow visitors to fully immerse themselves in the wonderful world of Paddington and the Brown family as they journey through the iconic locations of the much-loved stories in a sensory, thrilling experiential adventure for all the family. We look forward to welcoming fans of all ages to enjoy the magical world of Paddington that our incredible team has created.” 

“We’re thrilled to be partnering with location-based experience experts at The Path Entertainment Group to bring all generations the opportunity to immerse themselves in the magical world of Paddington,” says Françoise Guyonnet, chief executive officer, The Copyrights Group and executive vice president, kids brands, Studiocanal. “We’re sure that The Paddington Bear Experience will be a great success, as Path’s attention to detail and passion for storytelling has really brought to life the marvelous world of our beloved bear. This very rare sort of experience is the perfect destination for families looking for a fun-filled adventure, full of interactive gameplay and exploration. We cannot wait to see individuals of all ages come together to celebrate The Marmalade Day Festival.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like