Igloo, Sanrio Celebrate Hello Kitty 50th Anniversary

Igloo and Sanrio have released a limited-edition collection celebrating 50 years since Hello Kitty’s 1974 debut. The new Hello Kitty 50th Anniversary Cooler Collection, featuring a Little Playmate cooler and stainless steel 16-ounce can, are available now. 

“It’s such a meaningful milestone year for Hello Kitty, and we’re so honored we can help celebrate everyone’s favorite friend through our latest collaboration with Sanrio,” says Adrienne Berkes, vice president, marketing, Igloo. “This limited-edition Playmate cooler and drinkware capsule collection features colorfully fun artwork honoring Hello Kitty’s 50th anniversary – two very special styles that serve as cute memorabilia which fans can enjoy every day.”  

“We are delighted to continue our partnership with Igloo as we celebrate Hello Kitty’s 50th anniversary, and bring our beloved character to life on a limited-edition cooler and drinkware,” says Jill Koch, senior vice president, marketing, brand management and creative, Sanrio. “Whether they’re heading on a road trip or out for a picnic, we know that our fans will love these super cute designs that they can take with them wherever they go.” 

Igloo’s limited-edition Hello Kitty 50th Anniversary Cooler Collection includes a personal-sized 7-quart Little Playmate cooler and a stainless steel 16-ounce can with advanced temperature retention – both showcasing specially designed pastel-gradient artwork and 50th anniversary marks commemorating Hello Kitty and this momentous occasion in Sanrio’s history.  

The collection joins Igloo’s previously released Sanrio collection of Playmate coolers, softside cooler bags, drinkware and ice blocks that can be purchased on Igloocoolers.com/sanrio with select styles on Sanrio.com, while supplies last.