Intimissimi Uomo Launches Asterix Capsule Collection

Édition Albert René and Maurizio Distefano Licensing have partnered with Oniverse, the new naming of Calzedonia Group, for a capsule collection dedicated to Asterix, included in the new spring/summer collection of Intimissimi Uomo.

The collection combines style, creativity and innovation, celebrating elegance through a range of garments featuring Asterix, which join the core garments represented by canvas and jersey tartans, polka-dot and striped checks that continue to be an integral part of Intimissimi Uomo’s DNA.

The exclusive collaboration with Asterix enriches the garments with the famous characters, Asterix and Obelix, the little dog, Idefix and Falabella. Printed briefs and boxer shorts, a T-shirt with a breast pocket and embroidery and two versions of pajamas with long and short sleeves are part of the capsule. The capsule’s colors, black, gray and forest green, reflect Intimissimi Uomo’s identity.

“We are very proud of this partnership with Oniverse, Calzedonia Group, a leader in its field, with high-image products and positioning,” says Baptiste Cazaux, head, licensing, Éditions Albert René. “The recognizable Asterix characters lend a witty note to Intimissimi Uomo’s extreme-quality garments.”

“We are very happy to have Asterix among our proposals because in the licensing market it represents an evergreen brand, ironic and transversal across all targets,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “The richness of the characters and the splendid Style Guides allow us to create products that are always new, prompting purchases – for ourselves or as gifts. This collection of Intimissimi Uomo sublimely expresses all the strength of the Asterix brand and especially its fun spirit, loved by all.”