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Ground Up Announces Hello Kitty Partnership

Collab is the latest in the Hello Kitty 50th anniversary year.

License Global

February 7, 2024

1 Min Read
Hello Kitty and Ground Up partnership
Hello Kitty and Ground Up partnershipHello Kitty, Ground Up

Footwear company, Ground Up International, has announced it has added Hello Kitty to its licensing roster. This partnership brings the Hello Kitty brand to a range of stylish kicks, creating ongoing collections for all youth and toddler fans.

The partnership between Ground Up Footwear and the Sanrio-owned Hello Kitty is the latest collab announced in celebration of the 50th anniversary of Hello Kitty.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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