Bulldog Announces Multi-Product Popeye x Skinnydip Deal

Bulldog Licensing, the licensing agency that represents Popeye in the U.K. on behalf of brand owner, King Features Syndicate, has announced a new deal for the iconic brand with Skinnydip, a supplier of fun and quirky accessories, clothing and lifestyle products. The deal comes in the year Popeye celebrates 95 successful years.

Recently launched on the Skinnydip site is the Popeye x Skinnydip London collab featuring the original classic Popeye and girlfriend, Olive Oyl, and Popeye’s trusty can of spinach on cases ready to adorn iPhones across the U.K. More launches will follow, as this agreement extends to apparel, accessories, gifts, stationery and health and beauty products.

Popeye is one of the world’s best-known brands, with a strong appeal to people of all ages for nearly a century. His signature muscle-enhancing diet of spinach and his catchphrases “I Yam What I Yam” and “Well Blow Me Down!” have inspired thousands of comic strips, hundreds of books and over 600 episodes of cartoon content, not to mention songs, posters, films and more.

As Popeye celebrates his 95th birthday this year, Bulldog Licensing plans to build on the already strong Popeye licensing program within the U.K.

Skinnydip launched its first phone case design in 2011. Since then, it has evolved to become a go-to destination for female Gen Z clothing and accessories.

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“The humor, striking designs and amazing levels of awareness that Popeye can boast have come together in a witty and wonderful selection of cases that will add originality and humor to every iPhone,” says Vicky Miller, licensing director, Bulldog. “It’s a great tribute to Popeye as he turns 95 from a company that is a leader in its field.”

“Popeye and his signature look and style have been world-famous for 95 years and are still instantly recognizable today,” says Hanna Netherway, licensing manager, Skinndydip. “It’s great to be working with Bulldog on this amazing property. Inspired by a true cartoon great, these Popeye iPhone cases really pack a punch!”