Wildbrain’s Strawberry Shortcake Launches Collabs for 45th Anniversary

New collaborations extend to the U.S., Canada and Australia.

License Global

March 22, 2024

3 Min Read
Strawberry Shortcake Loungefly merch.
Strawberry Shortcake Loungefly merch.WildBrain CPLG

As part of the year-long 45th anniversary celebrations of Strawberry Shortcake, WildBrain and its partners have announced the next wave of collaborations across fashion and accessories launching this spring.  

Building on a host of partnerships with makers, bakers and creators to mark this milestone year, the new collections are a testament to Strawberry Shortcake’s enduring influence, with each partner bringing their unique touch to celebrate more than four decades of storytelling. 

“Strawberry Shortcake is a household name synonymous with inspiring optimism and sparking creativity and adventure,” says Melissa Goodrich, director, franchise strategy, WildBrain. “As we continue to commemorate her 45th anniversary, our latest partners – including fan-favorite lifestyle brands across pop culture and fashion – are bringing the spirit of our sweet little bonneted Strawberry to life in inspirational ways. With a range of exciting new products, from festival fashion looks and scented backpacks to pajamas and limited-edition earrings, Berry Besties of all ages can celebrate their love for Strawberry Shortcake around the globe." 

The collection from Cakeworthy, a leading lifestyle brand in the fandom fashion world, celebrates Strawberry Shortcake’s signature style, infusing sweetness into every stitch. From flannels and rain jackets to berry-inspired all-over print tees, the collection pays homage to Strawberry Shortcake’s delectable creations. The line is available online and at Cakeworthy’s flagship location where fans in Hamilton, Ontario, Canada, are invited to a special launch celebration April 6. A new collection from Dolls Kill brings to life Strawberry Shortcake’s personality through a variety of dresses, sweaters, footwear and accessories. Designed for Berry Besties, the line features glam, punk, streetwear and festive fashion looks, perfect for adventures across Strawberryland and beyond. The collection launches April 5 at Dolls Kill online globally and all locations across the U.S. 

Strawberry Shortcake’s global appeal comes to life with the first collaboration with Erstwilder, a Melbourne, Australia-based designer and producer of collectible, limited-edition brooches, necklaces and earrings. The limited-run collection features quirky enamel accessories, including earrings, brooches and a statement necklace – sprinkling fun into everyday looks. The collection is available on Erstwilder.com. 

Loungefly will have a 45th anniversary collection featuring backpacks, crossbody bags, wallets and more. Each item features embroidery, hardware accents, scented materials and other surprise details that nod to Strawberry Shortcake’s 45 years of storytelling. The collection launches in April, online worldwide and in-store across the U.S. 

As part of Strawberry Shortcake’s continued collaboration with clothing brand, Sweet Peas, the 45th anniversary collection features Strawberry bamboo pajamas, girls’ dresses and two-piece short set. The additional styles will be available online early summer on Sweetpeasco.com. 

In a strategic partnership with The Loyal Subjects, WildBrain expands the Strawberry Shortcake line of collectibles to include the ragdoll and fashion doll in her Berry Bakeshoppe. The collection is available for pre-sale on Walmart.com and will be selling later this month online and in stores. 

For the first time, Strawberry Shortcake skates her way into fans’ lives with fun, fashion and character appearances.  

These new collections follow the recent release of Strawberry Shortcake licensed products from partners, including BOY MEETS GIRL, BoxLunch, The Forecast Agency, A Leading Role, Loungefly, The Loyal Subjects and SpooksieBoo during the annual SXSW Festival in Austin, Texas. A new creative, digital campaign featuring Austin-based creators and influencers dressed in apparel from Prisma Vintage, Strawberry Shortcake vintage items and retail partners also launched timed to the festival.

About the Author(s)

License Global

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