The four-piece bath bomb range includes Poop Baff Bombz, (inspired by the poop emoji), which made its debut at the London Toy Fair last January.
Bravado, Emoji’s U.K. agent, arranged the deal between the company and Zimpli Kids.
“This partnership between Emoji and Zimpli Kids is one of the best in what is a fantastic program with Emoji already,” says Alex Mitchell, senior licensing and partnership manager, Bravado. “Zimpli Kids are not just experts in creating fantastic product but excel in marketing on YouTube and other very relevant sources. Emoji Bafftime product will be one of the stand-out products of 2019, and we look forward to seeing the product in a wide distribution network. The product matches the fun, colorful and vibrant nature of Emoji, and for the first time ever, parents will be happy with a poo in the bath!”
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