Spencer’s Collabs with Influencer to Launch New Product

Kayla Malecc reveals jewelry collab with Spencer’s.

License Global

April 30, 2024

1 Min Read
Kayla Malecc.
Kayla Malecc.Spencer's

Spencer’s has announced an exclusive 21-style body jewelry collaboration with social media influencer, Kayla Malecc. 

The new Kayla Malecc Jewelry Collection was developed and designed with the TikTok star. 

The collection dropped in all Spencer’s stores and at Spencers.com on April 29 and includes a meet and greet in Kayla’s hometown of Merrillville, Ind. The event will take place on May 4 at Spencer’s Southlake Mall location where the first 200 fans will receive a signed poster and an exclusive Kayla bracelet. 

“We are thrilled to work with Kayla to create our first body jewelry collaboration between a brand and an influencer,” says Nikki Balles, senior director, public relations, Spencer’s. “Her unique style, deep passion for piercings and energy for our brand align perfectly with Spencer’s, where we celebrate and welcome all.” 

The Indiana native boasts over 15 million combined social media followers. Kayla has several piercings but is most recognized for her triple-nose piercings, a staple of her brand and aesthetic.   

“I reached out to Spencer’s looking for a quality piercing kit that worked with my style because it was not accessible in the market,” says Malecc. “I’ve shopped at Spencer’s stores ever since I got my first piercing and the fact that they acknowledged me and brought this idea to life through a collaboration collection is super exciting.” 

The collection, made with hypoallergenic titanium includes:  

  • Kayla Malecc Multi-Pack Titanium Barbells two pack – 14 gauge 

  • Kayla Malecc Multi-Pack Titanium Horseshoe Rings three pack – 16-20 Gauge 

  • Kayla Malecc Multi-Pack CZ Horseshoe Ring and Screw Nose Rings three pack – 18-16 gauge 

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License Global

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