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Firefly Ignites Lucha Libre Deal at Madame Tussauds

Firefly Brand Management has inked an agreement to bring Masked Republic’s Legends of Lucha Libre brand to Madame Tussauds Hollywood as part of a Cinco de Mayo promotional event.

The event will launch on May 5 from 12 p.m. to 3 p.m. It will include luchadores from the Legends brand facing off in the ring and hosting a meet-and-greet with fans. The wrestlers will be joined by members of Los Angeles’ Championship Wrestling for the Madame Tussauds event.

Masked Republic, owners of the Legends of Lucha Libre brand, signed with Firefly Brand Management in 2017. The agency was tasked with developing a worldwide licensing program for the wrestling brand, which includes performers such as Ray Mysterio, Blue Demon Jr., Solar, Tinieblas, Jr. and Konnan.

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