Iplayco, ‘Angry Birds’ Team up for Interactive, Gamified Attractions

Iplayco has announced a partnership with Rovio Entertainment for a new line of “Angry Birds”-themed interactive and gamified attractions, in a deal facilitated by Angry Birds’ global licensing agency IMG.

The new attractions include the “Attack on Pig City” Ballistic Adventure, the “Protect Bird Village,” a ‘Tag Active’ experience, and the interactive multi-event, “Angry Birds Inflatable Bounce Park.” The attractions feature a range of interactive, digital experiences as well as media-guided AV interaction and gamified elements, designed to provide unique ways for guests to enjoy the “Angry Birds” storyline firsthand. They are now available worldwide, with more customizable offerings currently under development.

“Iplayco is extremely excited to have these newly licensed ‘Angry Birds’ attractions available worldwide to our client’s base,” says Scott Forbes, president, Iplayco.

“We are excited about this partnership as it is a fantastic fit to encourage activity and movement for kids through gamified experiences, which is at the core of the ‘Angry Birds’ brand,” says Katri Chacona, head, brand licensing, Rovio.