‘Tag Active’ experience and the interactive multi-event, “Angry Birds Inflatable Bounce Park.”

License Global

March 5, 2024

1 Min Read
“Angry Birds Inflatable Bounce Park” concept image, Iplayco, Rovio Entertainment
“Angry Birds Inflatable Bounce Park” concept imageIplayco, Rovio Entertainment

Iplayco has announced a partnership with Rovio Entertainment for a new line of “Angry Birds”-themed interactive and gamified attractions, in a deal facilitated by Angry Birds’ global licensing agency IMG.

The new attractions include the “Attack on Pig City” Ballistic Adventure, the “Protect Bird Village,” a ‘Tag Active’ experience, and the interactive multi-event, “Angry Birds Inflatable Bounce Park.” The attractions feature a range of interactive, digital experiences as well as media-guided AV interaction and gamified elements, designed to provide unique ways for guests to enjoy the “Angry Birds” storyline firsthand. They are now available worldwide, with more customizable offerings currently under development.

“Iplayco is extremely excited to have these newly licensed ‘Angry Birds’ attractions available worldwide to our client’s base,” says Scott Forbes, president, Iplayco.

“We are excited about this partnership as it is a fantastic fit to encourage activity and movement for kids through gamified experiences, which is at the core of the ‘Angry Birds’ brand,” says Katri Chacona, head, brand licensing, Rovio.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like