IMG Extends Hyde Park Winter Wonderland Contract

IMG has announced it has been awarded a multiyear contract to continue producing London’s Hyde Park Winter Wonderland event. 

Since taking over the event’s production in 2015, IMG has propelled Hyde Park Winter Wonderland into one of the most sought-after winter attractions globally, drawing over 22 million visitors over the past eight years. The company has introduced an array of popular rides, including the world’s tallest trailer-mounted wheel, the world’s largest transportable roller coaster and a real ice slide. With over 100 rides and attractions, the destination features the U.K.’s largest open-air ice rink, a Magical Ice Kingdom of ice sculptures, the Bavarian Village, live shows and experiences and Christmas markets. Leveraging IMG’s expertise in producing culinary experiences, Hyde Park Winter Wonderland also offers a wide selection of themed bars, restaurants and street food stalls.

Money raised from Hyde Park Winter Wonderland helps support the preservation and improvement of London’s eight Royal Parks.

In 2023, Hyde Park Winter Wonderland launched an annual Winter Wishes morning, addressing people with physical, sensory or financial accessibility needs. The free event welcomed more than 5,000 guests from charities, including Make-A-Wish UK and The Prince’s Trust, as well as local schools and London-based youth groups from disadvantaged backgrounds.

“We’re delighted that Hyde Park Winter Wonderland will continue to deliver a memorable festive experience to its visitors for years to come, as well as supporting the vital work of the Royal Parks charity,” says Andrew Scattergood, chief executive, The Royal Parks.

“Hyde Park Winter Wonderland brings joy to millions of people from London, the U.K. and around the world each year and creates significant economic impact for London,” says Stephen Flint Wood, executive vice president, managing director of arts and entertainment events, IMG. “We look forward to continuing to work closely with The Royal Parks to further enhance the visitor experience in the coming years.”

Hyde Park Winter Wonderland takes place over six weeks between November and January each year.