Official Formula 1 Exhibition Toronto presented by TSN is the only stop in Canada.

License Global

March 21, 2024

4 Min Read
Helmets featured in the Formula 1 Exhibition.
Helmets featured in the Formula 1 Exhibition.

The Formula 1 Exhibition and Formula 1 have announced Toronto has been selected to host the North American premiere of The F1 Exhibition.  

The new F1 Exhibition opens May 3 and will run until early summer at the Lighthouse ArtSpace Toronto. Boasting a wide range of exclusive contributions from the sport’s most legendary teams and personalities, highlights will include Formula 1 race cars from different eras as well as never-seen-before artifacts and video material. For the first time, visitors can also experience what it’s like to get behind the wheel of an F1 car in state-of-the-art simulators using official F1 gaming equipment.  

The exhibition’s North American debut follows a critically acclaimed world-premiere run in Madrid, Spain, where it quickly became the country’s biggest-selling temporary show in 2023, followed by a record-breaking opening in Vienna, Austria, in February. As one of the world’s fastest-growing sports, attracting millions of North American fans, and with this year's Formula 1 Canadian Grand Prix in Montreal selling out quickly, the Exhibition will provide seasoned followers and those newer to the sport a storytelling adventure across six specially designed rooms, spanning over 20,000 square feet in collaboration with award-winning curators, artists and filmmakers, offering insights into the world of Formula 1. 

Pre-sale tickets for The Formula 1 Exhibition Toronto presented by TSN go on sale March 26 at 10 a.m. EDT and fans can register now at F1Exhibition.cato be among the first to secure their entry. Tickets will go on sale to the general public March 28. 

Visitors begin their 90-minute journey in Once Upon A Time In Formula 1, which features a mix of previously unseen photography, film and artifacts transporting fans through some of the sport’s most iconic and defining moments. Design Lab takes visitors into the heart of a Formula 1 factory for a rare glimpse into how F1 teams design and manufacture each season’s new car. Visitors will experience Drivers & Duels celebrating drivers and legendary races since Formula 1 began in 1950. Fallen Heroes shines a light on the many drivers throughout Formula 1’s history who tragically sacrificed their lives in pursuit of success. The Survival gallery covers Romain Grosjean’s horrific 150 mph crash in Bahrain in 2020 and his extraordinary escape from the ensuing inferno. The gallery features a spine-tingling display of his HAAS car’s remains, alongside a new, multi-screen video installation featuring unseen interviews and footage of the crash. The show reaches its finale in The Pit Wall – a cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1 history.  

“The F1 Exhibition has proven hugely successful during its visits to Madrid and Vienna and with Canada’s history and passion towards our sport, we expect that it will be popular with new and existing fans when it opens in May in Toronto,” says Emily Prazer, chief commercial officer, Formula 1. “Experience has shown that it is a great way for them to connect to the sport in a different format outside of a race weekend. This first F1 Exhibition in North America reflects the incredible growth the sport has seen in the region in recent years and shows our continued commitment to creating new and interactive ways for fans to enjoy the story of Formula 1.” 

“We are thrilled to confirm that Toronto will host the North American debut of the Formula 1 Exhibition,” says Jonathan Linden, producer, The Formula 1 Exhibition. “Canada has a huge history in the sport, from a host of world-class drivers to an iconic Grand Prix. Toronto is home to a plethora of sports, entertainment and culture so it’s in an ideal position to be the first in North America to welcome Formula 1 fans to this one-of-a-kind show.” 

“We’re excited to extend our strong partnership with Formula 1 to the Formula 1 Exhibition as it comes to Toronto,” says Stewart Johnston, senior vice president, sales and sports, Bell Media. “Canadians are incredibly passionate F1 fans, and as the exclusive television home of F1 in Canada – including the biggest annual sporting event in the country, the Canadian Grand Prix – we’re proud to be part of this innovative exhibition.” 

The Formula 1 Exhibition in Toronto is presented by TSN, a sports channel owned by Bell Media, and the exclusive television broadcast partner of F1 in Canada. 

Read more about:

Formula 1North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like