Falcon’s looks to share its award-winning rides, attractions and technologies as standalone products with prospective buyers in the theme park and entertainment industries.

License Global

March 8, 2024

3 Min Read
Falcon’s Beyond logo
Falcon’s Beyond logoFalcon’s Beyond

Falcon’s Beyond Global, an entertainment company, has unveiled its latest expansion strategy. The company will now operate its rides and attractions sales under the name Falcon’s Attractions Systems & Technologies (Falcon’s Attractions), delivering cutting-edge immersive rides, attractions and technologies for location-based entertainment experiences (LBE) and more around the world. Falcon’s Attractions will target a diverse range of prospective clients, including theme parks, museums, zoos, aquariums and special-event venues, offering innovative solutions to enhance audience engagement and brand storytelling. 

“Falcon’s Attractions is based on our company’s belief in the power of imagination to transport guests to new worlds and create unforgettable memories,” says Cecil D. Magpuri, chief executive officer, Falcon’s Beyond Global. “We’ve been experts at innovative storytelling for nearly a quarter of a century. Through Falcon’s Attractions, we are sharing our creativity, technical know-how and proprietary delivery methods to offer standalone products that push the boundaries of innovation and storytelling in the theme park industry.” 

Employing cutting-edge technologies, Falcon’s Attractions crafts ride systems that fuse physical and digital environments to elevate rides and attractions to more immersive entertainment. Among the offerings marketed under the Falcon’s Attractions brand are: 

  • ON!X Theater – A real-time 4D theater that infuses the traditional 4D theater experience with all the nuances and intricacies of a top-tier video game to create powerful and meaningful engagement 

  • Suspended Theater – A flying theater product with two distinct scenes offering guests a “magical” lift into the air without seeing the mechanism behind the process 

  • Falcon’s Vision – Next-generation interactive augmented reality (AR) experiences, providing an immersive, durable and customizable product designed to be functional and affordable for high-throughput location-based entertainment experiences 

  • Spectraverse – Immersive projection system developed to provide multiple users with their own unique perspective and media, much like each person is looking out into their own custom-made world 

  • CircuMotion – Redefined media-based attraction experience, with a dynamic patented system that synchronizes a one-of-a-kind, multi-dimensional motion platform with integrated media content and dazzling special effects 

  • Spheron Theater – Immersive dome theater that uses advanced projection blending for a seamless 3D dome theater experience 

  • 4D Dark Ride – Integrating ride, control, interactive and AV systems along with design and media to provide a fully immersive dark ride 

Falcon’s attractions have featured at locations such as IMG Worlds of Adventure in Dubai, the National Geographic Museum in Washington, DC and at SeaWorld Orlando. 

“As the experience economy continues to surge, brands are looking to Falcon’s Attractions to help them deliver the next generation of experience that combines both physical and digital entertainment,” says Daryl White, executive vice president, global licensing and business development. “By expanding our portfolio of attractions and technologies, we are solidifying our foothold at the forefront of our industry and stand poised to meet the demand that will continue to grow into the future. We’re excited to explore partnerships and collaborations that can put our ready-made and customizable solutions to good use to enrich and elevate narratives in transformative and exciting new ways that will create exhilarating experiences for all involved.” 

Falcon’s Attractions follows other significant momentum for the company in 2024, including the January announcement of a licensing agreement with The Hershey Company. Through this relationship, Falcon’s will develop Hershey-branded LBE featuring the confectionery and snack company’s intellectual property, in the U.S. and international markets.  

In January Falcon’s also unveiled a deal with Tanseisha Co., a Tokyo-based designer and creator of commercial and cultural facilities, to develop themed entertainment experiences that bring popular Japanese anime and manga IP to life through LBE, games, movies and more. In late 2023, the company launched a recruitment effort for its Falcon’s Creative Group business unit, with a goal to double its headcount. The Company is in the process of hiring nearly 200 new team members to support the growth of creative projects around the globe.

About the Author(s)

License Global

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