“Bing” activity trail will launch at Rotterdam Zoo.

License Global

March 28, 2024

2 Min Read
"Bing" at Diergaarde Blijdorp (Rotterdam Zoo).
"Bing" at Diergaarde Blijdorp (Rotterdam Zoo).Acamar Films

Bing and Flop, from the multi-award-winning preschool series, “Bing,” are heading to Rotterdam to meet Dutch “Bing” fans as part of the first international zoo activation for the hit property from independent creative studio, Acamar Films.  

From April 3 to May 12, families can follow an activity trail around the zoo featuring characters from “Bing,” designed to encourage young children to enjoy the outdoors and learn about many of the animals Diergaarde Blijdorp (Rotterdam Zoo) is home to. On special days during the event program, Bingsters will also be able to meet Bing and Flop with costume character meet-and-greet appearances and enjoy scheduled storytime sessions delivered by Acamar Films’ long-standing partner, Veldkamp Producties. Bing merchandise will also be available in the onsite gift shop during the activation.  

“Working closely with zoos to create a program designed specifically for preschoolers to discover and explore the wonders of the animal world has meant that our event programs across the U.K. have been tremendously popular,” says Kirsty Southgate, director, experiential and promotions, Acamar Films. “That we are able to expand these successful programs to our Dutch audience demonstrates the continued vitality of ‘Bing’ and the way in which we can adapt our licensed offering across audiences and territories. With their inspirational experiences and aim to educate new generations about wildlife conservation, Diergaarde Blijdorp (Rotterdam Zoo) is the perfect place to bring this activation to.”  

Related:Acamar Films and WWT Partner for National ‘Bing’ Activation

“To be able to bring Bing and Flop to our Zoo for the first partnership of this kind is very exciting,” says says Carolien Ottjes, manager, marketing and partnerships, Diergaarde Blijdorp. “‘Bing’ is extremely popular in the Netherlands so we know that our visitors will love exploring with Bing to learn more about our mission to bring nature back to life.”  

The licensing program for Bing in the Benelux is managed by License Connection. 

Read more about:

BingAcamar FilmsEurope

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License Global

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