Location-Based Entertainment

The latest licensed products, partnerships and brand collaboration news from live experiences to innovation in retail and hospitality, theme parks, theater and more.

The PEEPS Sweet Suite.
Location-Based Entertainment
PEEPS Brand Invites Fans to Stay in the ‘PEEPS Sweet Suite’PEEPS Brand Invites Fans to Stay in the ‘PEEPS Sweet Suite’

Guests can enter a world of PEEPSONALITY just in time for Easter.

byLicense Global
Jan 31, 2024
|
2 Min Read
Rendering of the Grand Helios Hotel.
Location-Based Entertainment
Introducing Universal Epic UniverseIntroducing Universal Epic Universe
byLicense Global
Jan 31, 2024
2 Min Read
Bob Marley.
Location-Based Entertainment
‘Bob Marley: One Love’ Pop-Up Opens in London‘Bob Marley: One Love’ Pop-Up Opens in London
byLicense Global
Jan 29, 2024
1 Min Read
Unicorn Academy, WildBrain CPLG
Entertainment
WildBrain CPLG Expands Spin Master Relationship with ‘Unicorn Academy’WildBrain CPLG Expands Spin Master Relationship with ‘Unicorn Academy’
byLicense Global
Jan 26, 2024
1 Min Read
KIDZ BOP LIVE 2024
Music
Kidz Bop and Live Nation Extend PartnershipKidz Bop and Live Nation Extend Partnership
byLicense Global
Jan 22, 2024
2 Min Read
Wakamatsu Masato and Cecil D. Magpuri.
Location-Based Entertainment
Falcon’s Beyond, Tanseisha to Develop Immersive EntertainmentFalcon’s Beyond, Tanseisha to Develop Immersive Entertainment
byLicense Global
Jan 18, 2024
2 Min Read
Club SI at Churchill Downs Racetrack, Sports Illustrated
Sports
Churchill Downs Partners with Sports Illustrated to Unveil ‘Club SI’
Churchill Downs Partners with Sports Illustrated to Unveil ‘Club SI’
Jan 15, 2024
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2 Min Read
byLicense Global
Chuck E. Cheese, Royale Hospitality Group
Food & Beverage
Chuck E. Cheese Makes Its Mark in Australia
Chuck E. Cheese Makes Its Mark in Australia
Jan 12, 2024
|
1 Min Read
byLicense Global
“PAW Patrol: Adventure Play” exhibit.
Location-Based Entertainment
PAW Patrol: Adventure Play Comes to The Henry Ford Museum of American Innovation
PAW Patrol: Adventure Play Comes to The Henry Ford Museum of American Innovation
Jan 10, 2024
|
3 Min Read
byLicense Global
University of Cambridge Museums and Botanic Garden logo, Curating Cambridge, ARTiSTORY
Art & Design
University of Cambridge, ARTiSTORY to Launch History of Science LBE
University of Cambridge, ARTiSTORY to Launch History of Science LBE
Jan 9, 2024
|
2 Min Read
(L) Ernie Savo (R) Cecil D. Magpuri.
Location-Based Entertainment
Falcon’s Beyond Strikes Deal with The Hershey Company
Falcon’s Beyond Strikes Deal with The Hershey Company
Jan 9, 2024
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1 Min Read
byLicense Global
"The Sopranos" 25th anniversary promotional image.
Entertainment
Max Marks ‘Sopranos’ 25th Anniversary
Max Marks ‘Sopranos’ 25th Anniversary
Jan 9, 2024
|
2 Min Read
byLicense Global
Bing and Flop at U.K. zoos promotional poster, Acamar Films, Wild Planet Trust
Location-Based Entertainment
Acamar Films and Wild Planet Trust Sign Partnership
Acamar Films and Wild Planet Trust Sign Partnership
Dec 13, 2023
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1 Min Read
byLicense Global
Barry & Jason with Okay Genius, Barry & Jason Games and Entertainment
Toys & Games
The Feel Good Factor in Licensing
The Feel Good Factor in Licensing
Dec 12, 2023
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4 Min Read
byLicense Global
"Elf" sleigh.
Location-Based Entertainment
The ‘Elf’ Sleigh Makes a Stop in NYC
The ‘Elf’ Sleigh Makes a Stop in NYC
Dec 12, 2023
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1 Min Read
byLicense Global
Cloudco Entertainment logo
Location-Based Entertainment
Hong Kong’s First “Care Bears Express” Christmas Train Sets Off at Langham Place
Hong Kong’s First “Care Bears Express” Christmas Train Sets Off at Langham Place
Dec 11, 2023
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2 Min Read
byLicense Global
Baby Shark with Elmo, Cookie Monster and Abby Cadabby.
Entertainment
Sesame Workshop: Smarter and Stronger
Sesame Workshop: Smarter and Stronger
Dec 8, 2023
|
9 Min Read
byAmanda Cioletti
Tommy Bahama Miramonte Resort & Spa
Location-Based Entertainment
Editor’s Picks: Make Memories with LBE Gifts
Editor’s Picks: Make Memories with LBE Gifts
Dec 8, 2023
|
3 Min Read
byPatricia DeLuca
Peppa Pig Theme Park, Texas, Merlin_Entertainments, Hasbro
Location-Based Entertainment
Merlin Entertainments, Hasbro Reveal Peppa Pig Attractions
Merlin Entertainments, Hasbro Reveal Peppa Pig Attractions
Dec 6, 2023
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1 Min Read
byLicense Global
Club CAMP Rendering.
Location-Based Entertainment
Marriott Bonvoy, CAMP Expand Partnership
Marriott Bonvoy, CAMP Expand Partnership
Dec 5, 2023
|
2 Min Read
byLicense Global
Scene from “The Intergalactic Universe.”  
Location-Based Entertainment
Lush Heads to Outer Space
Lush Heads to Outer Space
Dec 1, 2023
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1 Min Read
byLicense Global
Poster for The Pinky Ring.
Location-Based Entertainment
Bruno Mars and Bellagio to Open Jazz Bar
Bruno Mars and Bellagio to Open Jazz Bar
Nov 30, 2023
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1 Min Read
byLicense Global
Rendering of the Cheez-It Flexin' Section.
Location-Based Entertainment
Cheez-It to Offer Salon Experience at Citrus Bowl
Cheez-It to Offer Salon Experience at Citrus Bowl
Nov 30, 2023
|
2 Min Read
byLicense Global
(From L to R): Jonathan Linn and Amy Roca.
Entertainment
Crayola Continues Growth with New Hires
Crayola Continues Growth with New Hires
Nov 29, 2023
|
2 Min Read
byLicense Global
Sophie Fain's artwork for Bergdorf Goodman.
Location-Based Entertainment
Nest New York Scents Fifth Avenue for the Holidays
Nest New York Scents Fifth Avenue for the Holidays
Nov 22, 2023
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2 Min Read
byLicense Global
NERF Action Xperience, Manchester, Hasbro
Location-Based Entertainment
NERF Action Xperience Launches in Manchester
NERF Action Xperience Launches in Manchester
Nov 20, 2023
|
1 Min Read
byLicense Global
JCB Digatron, Monster Jam
Location-Based Entertainment
Monster Jam Announces JCB Partnership
Monster Jam Announces JCB Partnership
Nov 14, 2023
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2 Min Read
byLicense Global
Kelly Easterling, Original X
Location-Based Entertainment
Original X Productions Appoints Kelly Easterling, VP Production and Operations
Original X Productions Appoints Kelly Easterling, VP Production and Operations
Nov 3, 2023
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2 Min Read
byLicense Global
Macy's Thanksgiving Parade, Universal logos
Location-Based Entertainment
Illumination’s ‘Migration’ Takes Flight in Macy’s Parade
Illumination’s ‘Migration’ Takes Flight in Macy’s Parade
Nov 2, 2023
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1 Min Read
byLicense Global
Six Flags, Cedar Fair logos
Location-Based Entertainment
Six Flags, Cedar Fair to Merge Under Six Flags Corporate Name
Six Flags, Cedar Fair to Merge Under Six Flags Corporate Name
Nov 2, 2023
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3 Min Read
byLicense Global
Daddy Pig Rollercoaster, Peppa Pig Park Gunzburg, Merlin Entertainment
Location-Based Entertainment
Merlin Entertainment Reveals Daddy Pig’s Roller Coaster at Peppa Pig Park Gunzburg
Merlin Entertainment Reveals Daddy Pig’s Roller Coaster at Peppa Pig Park Gunzburg
Oct 31, 2023
|
2 Min Read
byLicense Global
Macy's Thanksgiving Day Parade logo.
Location-Based Entertainment
Nickelodeon’s ‘Good Burger’ Burgermobile Coming to Macy’s Parade
Nickelodeon’s ‘Good Burger’ Burgermobile Coming to Macy’s Parade
Oct 27, 2023
|
2 Min Read
byLicense Global
Crayola logo
Location-Based Entertainment
Crayola Experience Heads to Beijing
Crayola Experience Heads to Beijing
Oct 25, 2023
|
2 Min Read
byLicense Global
Dreamworks, Macy’s Thanksgiving Day Parade logos
Location-Based Entertainment
Dreamworks Animation’s ‘Kung Fu Panda’ Po, Returns to Macy’s Parade
Dreamworks Animation’s ‘Kung Fu Panda’ Po, Returns to Macy’s Parade
Oct 25, 2023
|
2 Min Read
byLicense Global
Cirque Musica “Holiday Wonderland.”
Location-Based Entertainment
Cirque Musica Announces New Holiday Tour
Cirque Musica Announces New Holiday Tour
Oct 19, 2023
|
1 Min Read
byLicense Global
Latest News

Latest Video

25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares

Editor's Choice

Halloween decorations
Trends and Insights
Spooky Season has Arrived, Earlier than EverSpooky Season has Arrived, Earlier than Ever
Oct 1, 2024
7 Min Read
The Influentials 2024, License Global
Entertainment
Send Your Nominations for License Global’s InfluentialsSend Your Nominations for License Global’s Influentials
Sep 30, 2024
2 Min Read
BLE 2024 Characters, Brand Licensing Europe
Brand Licensing Europe
Record-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in HistoryRecord-Breaking Attendance Makes Brand Licensing Europe 2024 the Biggest in History
Sep 27, 2024
3 Min Read

Sponsored Content

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Sponsored Content
Fans Immerse Deeper into Hello Kitty’s Universe for Big CelebrationFans Immerse Deeper into Hello Kitty’s Universe for Big Celebration
Sep 30, 2024
4 Min Read
Barbie flip phone, Mattel, Human Mobile Devices
Sponsored Content
Barbie at 65: An Icon ReimaginedBarbie at 65: An Icon Reimagined
Sep 26, 2024
3 Min Read
Monster High Fashion Dolls, Mattel
Sponsored Content
‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines‘Monster High’ Franchise Adds New Series, Video Games, Doll Lines
Sep 25, 2024
2 Min Read
Sep 24 - Sep 26, 2024
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The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

Entertainment

The Ever-Expanding 'Miraculous' Universe

Art & Design

Van Gogh Museum is On the Move

Heritage

What’s New at The Natural History Museum

Toys & Games

Spin Master: Inspiring Imagination

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