Interactive art exhibition is open now.

License Global

April 3, 2024

2 Min Read
emoji exhibit at IOMA.
emoji exhibit at IOMA.emoji

The emoji Company and IOMA have joined forces to introduce an art exhibition that illuminates the essence of social themes through the lens of the emoji brand. Hosted at the IOMA Art Center in the heart of Beijing’s 798 Art District, this collaboration, orchestrated by Medialink, the agent of the emoji brand in mainland China, promises an immersive exploration of contemporary culture. 

At the exhibition’s core lies an in-depth exploration of the emoji brand’s visual appeal and cultural significance. Through experiential installations and interactive displays, visitors are invited to delve into the world of the emoji brand. 

This exhibition endeavors to dissect the impact of the emoji brand on our social fabric, offering a glimpse at a cultural phenomenon. Through a series of exhibits, the show traces the evolution of social dynamics and emotional connectivity in the digital age. 

Spanning an expansive 1500 square meters across three floors, the exhibition boasts five halls teeming with interactive installations designed to captivate and inspire. Twelve esteemed artists, including Raychi, FELIX_Shaozi and Bai Tengyuan, have lent their creative prowess to craft emotive artworks that blend traditional mediums with contemporary iconography. From whimsical sculptures to avant-garde paintings, each piece offers a unique perspective on the enduring allure of the emoji brand in modern society. 

“It has been a privilege to collaborate with IOMA, the talented artists and Medialink over the past months to bring this event to fruition,” says Paulina Pérez, vice president, licensing and operations, The emoji Company. “We are amazed by the creative reinterpretation of the artists who have crafted pieces based on contemporary emoji brand icons motifs and themes.” 

Every corner of the exhibition features interactive installations, from the emoji Wonderland to the Emotional Map Game. Guests can partake in real-life emoji brand games and try their hand at crafting their own emotive symbols. 

“We are thrilled to partner with The emoji Company to bring this groundbreaking exhibition to China,” says Chéri Dou, director, IP business operations, IOMA. “Through this immersive showcase, we hope to not only celebrate the whimsical world of the emoji brand but also spark meaningful conversations about the intersection of art, culture and technology.” 

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License Global

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