FX and Nobu Hospitality Unite for Shōgun Experiences Ahead of Limited Series Debut

FX and Nobu Hospitality have announced a collaboration honoring Japanese art and culture in celebration of the new, 10-episode FX’s “Shōgun,” an original adaptation of James Clavell’s best-selling novel. Ahead of the show’s premiere on Tuesday, Feb. 27, Nobu Hotels and Restaurants in Atlanta, Chicago, Las Vegas, Miami Beach and Palo Alto will offer guests a first glimpse at the series while honoring a pivotal era of Japanese history. 

Through Feb. 27, guests at participating Nobu Hotels will step into the world of 1600s Japan, as they are greeted by lobby installations showcasing Shōgun costumes seen in the show. These pop-ups transport guests back to the Sengoku period when fashion was a tapestry of status, profession and lineage, reflecting the nuanced social hierarchy of the time. Adding to this cultural voyage, Nobu Hotel guests checking in Feb. 21- 27 will be treated to an exclusive amenity kit from Bokksu, which features a selection of snacks that capture the essence of Japan’s winter season. 

“FX’s collaboration with Nobu Hospitality is a celebration of ‘Shōgun’ and a heartfelt tribute to Japanese culture and history that will appeal to both fans of the book and those new to the story,” says Kenya Hardaway, senior vice president, integrated promotions, FX. “Every aspect of this collaboration has been carefully designed to reflect the show’s essence, providing an unforgettable experience that complements the epic narrative of FX’s ‘Shōgun’ and leaves a lasting impression.” 

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The cultural and culinary voyage continues in participating Nobu Restaurants, where through Feb. 27, patrons can indulge in two cocktails inspired by the series. The first, Samurai Brew, is a blend of Qui Platinum Extra Anejo Tequila and Nobu Sake, embodying the spirit of the series. The second, The Haze Over Osaka, made with Iwai Tradition Japanese Whisky, offers a rich and smoky journey, echoing the depth of the show’s narrative. 

“We are thrilled to partner with FX to celebrate the upcoming premiere of ‘Shōgun,’ a collaboration that aligns with Nobu’s commitment to exceptional, culturally rich experiences,” says Rachael Palumbo, vice president, global hotel brand marketing, Nobu. “Our team has passionately embraced the spirit of this iconic story, offering memorable experiences that pay tribute to the legacy of ‘Shōgun,’ which we believe will resonate deeply with Nobu guests.”