Hershey Company to Launch Location-Based Entertainment Venture

The Hershey Company has announced it will build a new, ticketed location-based entertainment venue in Chicago. Original X Productions, creator of “The Friends Experience,” will produce and operate this attraction.  

The attraction aims to transport Hershey chocolate enthusiasts into a magical world of candy-making. From the moment fans enter, they will have a chance to experience many sensory-rich effects that celebrate Hershey brands like Twizzlers licorice, Jolly Ranchers hard candy and Hershey’s Kisses chocolate. 

Original X Productions are the creators and operators of location-based entertainment venues like “The Office Experience” and “Harry Potter: Magic at Play.” The launch date will be late summer/early fall at Water Tower Place in Chicago.