Brite & Berry Skate-a-Palooza in Long Beach, Calif., will mark the launch of TLS Toy.

License Global

March 21, 2024

1 Min Read
License Global

The Loyal Subjects Toy will host the Brite & Berry Skate-a-Palooza, a free, family-fun roller-skating party in Long Beach, Calif., Saturday, March 23, 1-4 p.m. The skate party will celebrate the launch of TLS Toy.

The Brite & Berry Skate-a-Palooza will be hosted at Pigeon’s Roller Rink inside 2nd & Pacific Coast Highway in Long Beach, Calif. The event is open to the public and will feature activities for the entire family. From face painting to roller skating, prizes and giveaways, fans will have the chance to take photos with Strawberry Shortcake and Rainbow Brite. The first 300 guests at the event will roller skate for free.

“We wanted to celebrate the launch in a fun and memorable way,” says Jonathan Cathey, chief executive officer, founder, The Loyal Subjects. “Our brand is all about bringing these loved characters, who lead with friendship and kindness, to life. Why not honor these values with all our TLS Toy family and friends with this spectacular event? It's going to be legendary, and we can’t wait to create unforgettable memories.”

Rainbow Brite celebrates her 40th anniversary and Strawberry Shortcake her 45th anniversary this year. TLS Toy’s new Strawberry Shortcake and Rainbow Brite products are available at, Amazon and select specialty retailers. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like