‘Molang’ to Feature in Fan Event in London

Millimages has announced the launch of its first “Molang” live fan event in London. The two-day event will take place March 2-3 at Sokollab/BoraBori in Soho to mark the 5th anniversary of K-pop band – and huge “Molang” fans – Tomorrow X Tomorrow (TXT).

The celebration has been branded the Wari Wari Café, commemorating a TXT song by the same name. Described by the organizers as a cupsleeve event, there will be themed drinks and cakes for purchase, freebies available with drink/cake purchases (including “Molang”-branded cupsleeves, A6 prints and photocards), a plush giveaway sponsored by “Molang” illustrator Hye-Ji Yoon, a retail area designed with a TXT/“Molang” display, projections of “Molang” and TXT content and photo card and freebie trading area for MOAs (i.e. TXT fans) to meet and an area to leave messages for TXT/staff/MOAs.

In addition to the activities in-store, there will be cross-promotions including a scavenger hunt coordinated with Korean restaurant, Little Korea, esport studio and internet café, Side Quest, and Korean bakery, Hanok, which are designing TXT-themed cakes with a “Molang” topper for the event.

“K-Pop culture is a part of ‘Molang’s’ brand identity,” says Alexandra Algard-Mikanowski, licensing and merchandising director, Millimages. “With TXT members being genuine fans of our ‘Molang,’ it seemed only fitting to accompany this fan-led event with our graphics team. The U.K. is a key territory for us in 2024, and we’re looking forward to expanding the brand to Gen Z targets, with product categories such as cosmetics, apparel, beverages, accessories and more.”

Located at 14 Rathbone Place, London, Sokollab/BoraBori is a space dedicated to the discovery of Korean culture and the first K-Pop and K-Beauty store in the U.K. 300 entry tickets were made available on Eventbrite and have already sold out; a limited number of walk-ins will be welcomed on the day.