U.K. Readies for Annual Toy Fair

Toy Fair again prepares to take over the U.K., as the annual event prepares for its return to London’s Olympia exhibition hall Jan. 20-22.

April 6, 2018

U.K. Readies for Annual Toy Fair

More than 260 of the toy business’ leading companies will occupy the show’s sold-out floor including Hasbro, LEGO, Bandai, Character Options and Vivid Toy Group, showcasing both new and evergreen licensed products.

Brand names that will be in attendance include Union J, Wooly and Tig, Super Mario, Hello Kitty, Pac-Man, Moshi Monsters, Minecraft and the FIFA World Cup 2014, among many others.

A major feature of the 2015 Toy Fair will be the Demo Zone, a designated area for exhibitors to showcase their products in front of a panel of children and Toy Fair TV cameras that will broadcast live to 24 screens around the event. The Demo Zone will be hosted by TV presenters Anna Williamson and Gavin Inskip.

Toy Fair will also reveal its Best New Toy awards, which are selected by a panel of retailers. Previous winners include a number of licensed products such as

Character Options’ Peppa Pig Weebles Wind and Wobble playhouse, Golden Bear’s Henry Hugglemonster Henry’s Roarsome Scooter and Summer’s Super Scooter, Vivid Toy Group’s Moshi Kart collectibles and Bandai’s Power Rangers Super Megaforce deluxe Super Mega Saber.

Toy Fair brings together thousands of attendees including merchandisers, agents, importers, distributors, licensors, designers, play specialists, media and buyers from retailers such as Amazon, Argos, Asda, BHS, Costco, Debenhams, Hamleys, Harrods, John Lewis, M&S, Mothercare, Sainsbury’s, Selfridges, Tesco, Toys ‘R’ Us and WH Smith.

To learn more about the event, visit



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