Retail Monster to Rep 'Pat the Dog' 2

GLOBAL–ProSiebenSat.1 Licensing has tapped Retail Monster to represent “Pat the Dog” for licensing and merchandising in the U.S. and U.K.

April 6, 2018

Retail Monster to Rep 'Pat the Dog' 2

The “Space Dog”-inspired TV series will continue to expand its reach in the U.S. and U.K.


Under the terms of the agreement, Retail Monster will work with ProSiebenSat.1 Licensing, which currently serves as the brand’s exclusive worldwide agent, to secure an international master toy partner. From there, the brand’s product portfolio will slowly be expanded into new categories.

“In our eyes, Retail Monster is the best partner we could have found for the U.S. and U.K.,” says Robert Merkel, managing director, ProSiebenSat.1 Licensing. “The team’s know-how and expertise, but also, in particular, their experience and contacts with local retail and manufacturers, will be a key factor in our international success.”

“Pat the Dog” is a TV adaptation of the popular mobile game “Space Dog.” The series follows the adventures of a dog, named Pat, who will go to any lengths to make his owner Lola happy and to keep her out of all sorts of trouble. Lola is always

full of new ideas, but she never sees them through to the end; so, Pat often must restore order to the chaos this causes.

“We are proud to partner with one of the leading European media companies,” says Michael Connolly, chief executive officer, Retail Monster. “It is a delight and a honor to be expanding the business to the North American and U.K. markets together with the ProSiebenSat.1 Licensing team.”

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