Children’s network foreshadowed big plans for its preschool brands and honored top regional licensees at annual Upfront in Oz.
Nickelodeon is planning for a big year in the preschool sector, following the success of new brands such as “Paw Patrol” and “Shimmer and Shine” as well as evergreens including “Dora."
Mark Kingston, general manager and senior vice president, Nickelodeon Viacom Consumer Products Europe, Middle East, Africa, Australia and New Zealand touted the network’s strength in the preschool sector at Nickelodeon’s annual Upfront for retailers and licensees in Melbourne, Australia.
Jihee Nam, general manager, Nickelodeon Australia and New Zealand also added that the network ranks No. 1 in the region and its preschool channel has grown 48 percent in the last year.
“Our preschool portfolio has never been stronger and our retail footprint is bigger than ever,” says Kingston. “I doubt anyone could say they’ve never heard of ‘Paw Patrol’–it is the No. 1 series wherever it is launched in the world and the No. 1 preschool brand at the top retailers around the globe. Not to mention ‘Dora’ and new properties ‘Blaze and the Monster machines’ and ‘Shimmer and Shine,’ which offer us endless opportunities in the boy and girl’s space. It’s going to be a huge year!”
Both “Blaze and the Monster Machines” and “Shimmer and Shine” are set for long-term growth with toy ranges slated for release through Fisher-Price.
Outside of the preschool category, other Nick brands such as “SpongeBob SquarePants” and “Teenage Mutant Ninja Turtles” continue to thrive with licensees across the globe.
“Simply put, the reason for all this success is that we have incredibly popular shows and characters, and we build fun and talked about experiences for our kids,” says Nam. “All of this creates our awesome consumer products business. And we could not achieve this without our incredible partners who have been instrumental in building and maintaining our key properties.”
Additionally, Nick partnered with Haven Licensing to recognize its key retailers and licensees in the region. The winners included:
- Innovation Award–Hunter Leisure???
- Partner of the Year Award–Caprice
- Softlines Licensee–Designworks???
- Hardlines Licensee–Amscan ???
- FMCG Licensee–Colgate