NBCU Invests in Digital Media Company

NBCUniversal has made a $200 million equity investment in the digital media company Vox Media. 

April 6, 2018

NBCU Invests in Digital Media Company

Studio takes $200 million stake in Vox Media.

NBCUniversal has made a $200 million equity investment in the digital media company Vox Media.

Vox Media is comprised of eight core brands–SB Nation, Polygon, The Verge, Vox.com, Eater, Racked, Curbed and Re/code.

“Vox Media has a great portfolio of premium digital brands that deeply engage broad audiences,” says Steve Burke, chief executive officer, NBCUniversal. “Vox Media has strong leadership, top editorial talent and a unique technology platform. We are excited to be making this investment and building a collaborative partnership involving editorial content, advertising and technology.”

“NBCUniversal is the perfect strategic partner for Vox Media as we continue to rapidly grow our audience and business,” says Jim Bankoff, chief executive officer and chairman, Vox Media. “NBCUniversal’s valuable family of properties align especially well with Vox Media’s authoritative, voice-driven brands, which span sports, tech, news, fashion, food and more. We are extraordinarily excited to collaborate

in many areas including video programming, brand advertising, cross-promotion and platform technology to grow existing properties and launch new franchises.”

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