Boys’ apparel range will be available in the U.K. and Ireland for the 2017 back-to-school season.
ITV Studios Global Entertainment is teaming up with outdoor clothing company Regatta Great Outdoors for a kidswear collection based on its action-adventure series “Thunderbirds Are Go.”
The partnership, which marks Regatta’s first-ever licensed clothing deal, is bringing “Thunderbirds Are Go”-branded outdoor clothing for boys to retail. The line, aimed at boys ages 3-12, includes a t-shirt, long-sleeve tee, pullover fleece, zipped fleece, body warmer, waterproof jacket, quilted jacket and a neck warmer, and is set to land in Regatta stores across the U.K. and Ireland, as well as independent retailers in time for the 2017 back-to-school season.
“Regatta is recognized by parents and families as one of the U.K.’s most trusted outdoor clothing brands and therefore felt like a natural fit to expand our apparel offering while also promoting ‘Thunderbirds Are Go’s’ values of action and exploration,” says Trudi Hayward, senior vice president and head of global merchandise, ITV Studios. “We can’t wait to see young fans wearing the new range as they embark on their very own adventures.”
“We are delighted to announce that we are working with ITV Studios Global Entertainment, producing a ‘Thunderbirds Are Go’ kidswear collection that will be available in both the U.K. and Ireland,” says Graham Rickard, managing director, Regatta Great Outdoors. “It seems only fitting that Regatta?are signed as the outdoor apparel partner, as we share the ‘Thunderbirds Are Go’ core values of action and exploration.”
ITV has sold “Thunderbirds Are Go” into more than 40 markets across Europe, Japan, the U.S., Canada, Brazil, Australia, New Zealand and the Middle East, and has signed more than 80 licensees internationally. Season two is set to hit TV screens later this year, with a third season slated for release in 2017.