April 6, 2018
Partnership will allow viewers to purchase products they see in the new movie.
, which premieres this Saturday.
Through the partnership, HSN will showcase the home products featured in the film as well as drive consumer engagement via a shoppable co-branded website. Furthermore, the program will allow viewers to shop items from the
movie in real time.
“HSN is thrilled to partner with A+E Networks' Lifetime to integrate our product assortment into the
film and create an innovative approach to shopping,” says Bill Brand, president, HSN. “Extending the HSN experience to the Lifetime world is a key part of our distributed commerce strategy. These added access points allow customers to shop the collection as they watch the film, providing an unrivaled retail experience.”
Additionally, during the film’s world premiere, Jan. 21, consumers will be reminded to visit MyLifetime.com/Beaches to shop looks from the film. Then, beginningJan. 23 during the on-demand viewing experience on the
movie website, users will be encouraged to click through and purchase the HSN home products featured in the beach house.
“This partnership with HSN shows that brand integrations can live organically outside of the traditional product-placement model that we have all become familiar with,” says Peter Olsen, executive vice president, ad sales, A+E Networks. "By extending the collaboration outside of the film and allowing viewers to purchase the products they see in
, we are establishing a new relationship with our viewers that keeps the film’s content top of mind throughout the viewing experience and beyond.”
is a contemporary remake that follows the meeting of two young girls who embark on an unexpected and lifelong friendship.
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