HIP has served as the property’s exclusive worldwide distributor since January.
“Media distribution and consumer products licensing are closely aligned in today’s global marketplace, especially in the children’s entertainment arena,” says Melissa Segal, executive vice president, global consumer products, The Jim Henson Company. “We saw an incredible opportunity to grow the reach of this endearing and unique new series by strategically aligning our consumer products plans with the distribution plans, combining Henson’s extensive licensing relationships and its television network partnerships. Now, HIP can efficiently orchestrate an extensive worldwide brand launch for Driftwood Bay across all appropriate platforms and consumer product lines.”
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