Disney to Launch Rogue One Toys

Fan-created videos will unveil the upcoming film’s new toy range.

Disney Consumer Products and Interactive Media is gearing up to reveal the consumer product program for the upcoming film Rogue One: A Star Wars Story, and has tapped Star Wars super fans to debut the products through a series of fan-made animated shorts.

The full range of Rogue One and Star Wars products will be available globally, Sept. 30.

Created in collaboration with creative network Tongal, a team was assembled to write, direct and produce original, fan-made stop-motion shorts, titled “Rogue Stories,” starring key Rogue One toys from Hasbro, LEGO, Funko, Jakks Pacific, Mattel and Disney Story as the toys track down the building instructions to the LEGO Star Wars Death Star set, which have been misplaced by the Empire.

A number of the videos will launch on the Star Wars YouTube channel today, with new installments rolling out through September.

“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,” says Jimmy Pitaro, chairman, DCPI. “The Go Rogue campaign was designed with Star Wars fans in mind–we want them to be front and center in the run up to Rogue One by imagining and creating their own ‘Rogue Stories.’”

Additionally, the new videos will kick off a global user generated content contest. Winners of the contest, which begins Sept. 30, will be invited to Lucasfilm to attend a screening of Rogue One.

“I’ve been a Star Wars fan my whole life so this is a dream project,” says James DeJulio, co-founder, Tongal. “It’s been amazing to see what an inspiration Star Wars has been to so many members of our creative community, whether that’s coming up with their own Star Wars storylines, or playing out scenes with Star Wars toys at home with their kids. I’m excited to share this first ‘Rogue Story’ with the world and hope it inspires other fans to share theirs.”

A number of items from “Rogue Stories” will be available for pre-order beginning Friday at mass retailers, Disney Store locations and on DisneyStore.com.

Rogue One: A Star Wars Story will hit U.S. theaters Dec. 16.