“‘In the Night Garden’ continues to prove its longevity as a preschool success, with generations of young families making Igglepiggle and Upsy Daisy an even bigger part of their day-to-day routines with themed merchandise,” says Stephen Gould, commercial director, DHX Media. “This property has a growing fan base both in the U.K. and abroad, and DHX Media, together with CPLG, is committed to partnering with the best names in licensing and merchandising to extend the presence and success of the brand.”
In the show’s home territory of the U.K., Inspiration Works is set to produce e-books, while VMC holds the rights for dress up items and winter accessories. Ravensburger has picked up rights for boxed and floor puzzles, with Worlds Apart releasing In the Night Garden ready beds, play tents and inflatable seating. Dreamtex is creating a
DHX Media has also renewed Penguin Childrens’ Books publishing license in both the U.K. and Australia.
Other deals in Australia the appointment of Jasnor Toys master toy partner, and a DVD deal with ABC Roadshow Entertainment.
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