Retailers Argos and The Entertainer are on board to debut Spin Master’s licensed toys throughout the U.K.
Kicking off the U.K. roll out is Argos, which launched the first SKUs, including the Storymaker play set and plush, through its catalogue and online last Saturday, Jan. 21. Additionally, the launch is being supported by a robust TV and digital campaign.
Meanwhile, The Entertainer is gearing up to introduce Spin Master’s toy range to its stores and online this Thursday, Jan. 26. The Entertainer will also support the launch with a marketing campaign that includes “The Powerpuff Girls” Super Saturdays, which will see the toy store host a raft of branded activities, exclusive discounts and competitions for four consecutive weeks.
“I think it’s fair to say that ‘The Powerpuff Girls’ is well and truly back in action! Performance figures demonstrate that the show is striking a chord with girls (and moms) across the U.K. and we’re seeing interest in the brand
Additionally, a robust lineup of fashion, accessories, gifts, homewares, personal care, FMCG and back-to-school products will begin hitting retailers this spring.
Peter Yoder, vice president of consumer products North America at Cartoon Network Enterprises, will be offering exclusive insights into the world of children's TV at the NYC Licensing Summit, March 2-3.
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