Bravado to Rep Paddington

The Copyrights Group has tapped Bravado, Universal Music Group’s merchandise and brand management company, to serve as the exclusive licensing agent for the Paddington brand in the U.S. and Canada.

April 6, 2018

Vivendi secures U.S. and Canadian licensing agent ahead of the brand’s second movie.

Through the agreement, Bravado will be responsible for driving the

Paddington

business across a variety of retail channels and licensing categories throughout the North American territories.

“Paddington is one of Britain’s most important and beloved characters and continues to be a symbol of imagination, positivity and family values which resonates with me on a personal level as the father of a young son,” says Mat Vlasic, chief executive officer, Bravado. “I’m honored that we have the opportunity to create new ways for fans to live in Paddington’s world.”

Paddington’s

adventures have been adapted several times for television and, in 2014, made his debut on the big screen. A second

Paddington

movie, titled

Paddington 2

, is set to launch globally at the end of 2017.

Paddington

is owned Vivendi, which

took full ownership of the brand worldwide, with the exception of the publishing rights, in 2016.

“We are thrilled that our industry-leading merchandise company will add

Paddington

to its powerful portfolio,” says Sophie Kopaczynski, senior vice president, franchise management, Vivendi. “I am confident that this iconic brand will be well represented by the Bravado family, particularly as we head toward the worldwide release of

Paddington 2

, starring Hugh Grant as part of an international cast, at the end of 2017.”