Vivendi secures U.S. and Canadian licensing agent ahead of the brand’s second movie.
Through the agreement, Bravado will be responsible for driving the
business across a variety of retail channels and licensing categories throughout the North American territories.
“Paddington is one of Britain’s most important and beloved characters and continues to be a symbol of imagination, positivity and family values which resonates with me on a personal level as the father of a young son,” says Mat Vlasic, chief executive officer, Bravado. “I’m honored that we have the opportunity to create new ways for fans to live in Paddington’s world.”
adventures have been adapted several times for television and, in 2014, made his debut on the big screen. A second
, is set to launch globally at the end of 2017.
is owned Vivendi, which
“We are thrilled that our industry-leading merchandise company will add
to its powerful portfolio,” says Sophie Kopaczynski, senior vice president, franchise management, Vivendi. “I am confident that this iconic brand will be well represented by the Bravado family, particularly as we head toward the worldwide release of
, starring Hugh Grant as part of an international cast, at the end of 2017.”
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